全职 Marketing Executive (F-B Industry) 工作, 薪水 up to MYR 3,000, Kopi Ping Cafe Sdn. Bhd. (PAPAR) Sabah 公司招聘中 - Ricebowl

Kopi Ping Cafe Sdn Bhd is seeking an experienced, proactive, and strategic Marketing Executive to step into a newly created role within our growing organization. As an established homegrown brand in Sabah, we are looking for a mid-level professional who can take full ownership of our brand identity development, campaign conceptualization, and real-world consumer experiences. Your primary focus will be to plan upcoming brand campaigns, direct promotional strategies, elevate our in-cafe customer environment, and orchestrate memorable community events.

This position requires an independent problem solver who can bring fresh ideas to life, collaborate effectively with operations, and manage external vendors seamlessly.

Please note: This is a dedicated brand management and promotional strategy role. It does not carry any sales quotas, direct selling, or business development targets.

Key Responsibilities

1. Campaign Planning & Promotional Strategy: Conceptualize and plan the calendar for upcoming brand advertisements, seasonal campaigns, and marketing promotions. Outline the ideas, themes, and mechanics to build brand awareness and visibility.

2. Outlet Experience & Visual Merchandising: Oversee the physical look and feel of our cafes. Ensure printed menus, tabletop promotional cards, wall posters, and seasonal decorations align with our brand identity to create an inviting atmosphere for diners.

3. Event Coordination & Activations: Plan and run brand events, new cafe grand openings, festive menu launches, and community pop-ups from start to finish.

4. Partnerships & Collaborations: Reach out to and manage relationships with local Sabah businesses, corporate partners, and suppliers for co-branding opportunities or corporate lifestyle merchandise.

5. Public Relations (PR) & Media: Coordinate food tasting events, manage press relations, and act as the main point of contact for local food journalists, bloggers, and influencers.

6. Vendor & Print Management: Source and coordinate with printing vendors, merchandise suppliers, and contractors to ensure all marketing materials meet brand quality standards.

7. Trend & Brand Alignment: Monitor local F&B lifestyle trends and consumer behaviors in Sabah to pitch new, non-traditional brand-building strategies to management.

8. Cross-Team Collaboration: Work closely with the cafe operations team and outlet managers to ensure all campaigns are executed perfectly across all branches.

Requirements & Qualifications

• Candidate must possess at least a Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Creative Arts, or a related field.
• Minimum 3 to 5 years of working experience in brand management, event management, campaign planning, or marketing coordination.
• Strong preference for candidates with direct experience in the F&B, hospitality, or fast-moving retail industries.
• Strong project management, organization, and leadership skills to handle vendor deadlines and event timelines independently.
• Excellent communication and interpersonal skills in English and Bahasa Malaysia (Mandarin or local Sabahan dialects are a plus).
• Proactive, highly responsible, and comfortable working on-site at various outlets during event executions.

Benefits & Perks

• EPF, SOCSO, and EIS statutory contributions.
• Statutory Leave Entitlements: Paid Annual Leave, Medical Leave, and Public Holiday
• Staff discounts for all KPC products.
• Clear career progression
• A vibrant, creative, and supportive team environment.

Pay: RM2,800.00 - RM3,000.00 per month

Benefits:

• Free parking
• Maternity leave
• Opportunities for promotion
• Professional development

Work Location: In person