Marketing Manager – Lead Generation (Singapore & Malaysia)

GSC is seeking a results-driven Marketing Manager to lead marketing initiatives and generate quality leads across Singapore and Malaysia within the bullion and precious metals industry. The successful candidate will drive digital marketing campaigns, strengthen brand awareness, expand market reach, and support business growth through effective lead generation strategies and data-driven marketing activities. The Marketing Manager will report directly to the Head of Sales and Marketing, Singapore, and work closely with relevant teams to align marketing initiatives with the company’s overall sales and business objectives.

Key Responsibilities:

• Digital Marketing & Lead Generation: Develop and execute targeted marketing campaigns across digital platforms to generate qualified leads, increase brand visibility, and drive customer acquisition in Singapore and Malaysia.
• Content Creation & social media: Create engaging videos, articles, social media content, webinars, and other marketing materials to attract prospective clients and strengthen brand engagement.
• Website & Marketing Analytics: Monitor and optimize website traffic, analyse Google Analytics data, track campaign performance and KPIs, and implement strategies to improve lead conversion.
• Events & Campaign Management: Plan and lead marketing events, presentations, webinars, and promotional campaigns to engage potential clients and develop new business opportunities.
• Public Relations & Brand Management: Manage media enquiries, corporate communications, and PR activities to maintain a strong and professional brand reputation.
• Lead Nurturing & Performance Optimization: Work closely with the sales team to nurture prospects, improve lead quality, monitor conversion rates, and maximize marketing ROI.

Requirements

• Strong command of both written and spoken English. Bilingual competency is welcome.
• Currently engaged in social media heavily with high competency among various channels.
• Diploma/ Degree in Marketing, Communication or equivalent. Specialization in Digital Marketing preferred.
• Proficient in Adobe Software and other video creating/editing apps.
• Preferably with at least 3 years of experience.