Role Description
Identify and deliver opportunities to grow customer acquisition, engagement, retention, and revenue. Combine data analysis, experimentation, and cross-functional coordination to improve the customer journey and support sustainable, profitable growth.
Key Responsibilities
- Analyze customer journeys and conversion funnels to identify growth opportunities and barriers.
- Monitor acquisition, activation, engagement, retention, and monetization metrics.
- Evaluate channel performance, customer acquisition costs, lifetime value, and unit economics.
- Develop growth hypotheses and prioritize initiatives based on potential impact, evidence, effort, and cost.
- Design and evaluate experiments with clear success measures and appropriate safeguards.
- Partner with marketing, product, sales, finance, and data teams to implement growth initiatives.
- Build dashboards, analytical models, and business cases to support decisions.
- Segment customers and analyze cohorts to understand behavior and performance over time.
- Coordinate campaign, CRM, and operational workflows within the assigned remit.
- Validate tracking and data quality, documenting attribution limitations and analytical assumptions.
- Track initiative outcomes and recommend whether to scale, revise, or stop activities.
- Prepare recommendations, performance updates, and growth plans for stakeholders.
- For management roles, set growth priorities, coordinate resources, and oversee delivery against agreed outcomes.
Qualifications
- Relevant experience in growth, business analytics, marketing operations, product analytics, strategy, or a related field.
- Strong analytical and problem-solving skills.
- Understanding of customer funnels, retention, experimentation, and commercial performance drivers.
- Proficiency in Excel or equivalent spreadsheet tools and familiarity with analytics platforms.
- Ability to interpret data, assess assumptions, and translate findings into practical recommendations.
- Strong organizational skills and attention to detail.
- Clear communication and effective cross-functional collaboration skills.
- Ability to manage competing priorities and work through ambiguous business questions.
- A degree in business, economics, marketing, statistics, analytics, or a related field, or equivalent practical experience.
- For manager roles, experience leading growth initiatives, influencing stakeholders, and balancing growth targets with profitability and customer outcomes.
Preferred Qualifications
- Experience with SQL, business intelligence tools, or statistical analysis.
- Familiarity with CRM, lifecycle marketing, attribution, or marketing automation systems.
- Experience designing controlled experiments and interpreting statistical uncertainty.
- Exposure to pricing, referral programs, product-led growth, or market expansion.
- Experience in a growing business or digital product environment.
Scope by Role
- Growth Analyst: Analyzes customer and business data, evaluates experiments, and identifies opportunities through funnel, cohort, and performance analysis.
- Growth Operations Associate: Coordinates growth workflows, tools, tracking, and initiative execution, improving operational reliability and efficiency.
- Growth Strategy Manager: Defines growth priorities and roadmaps, develops business cases, and aligns teams on implementation, investment, and measurable outcomes.