Role Description
Plan and execute marketing activities that build brand awareness, engage target audiences, and support business growth. Coordinate campaigns, content, and events while monitoring results and identifying opportunities for improvement.
Key Responsibilities
- Support marketing plans, campaign schedules, and budgets.
- Coordinate campaigns across digital and traditional channels.
- Develop content for social media, websites, emails, and promotional materials.
- Conduct market research and monitor customer trends and competitor activity.
- Liaise with agencies, vendors, and internal teams.
- Track campaign performance and prepare reports with recommendations.
- Maintain consistent brand messaging across marketing materials.
Qualifications
- Degree or diploma in marketing, communications, business, or a related field, or equivalent experience.
- Relevant experience in marketing, campaign coordination, or content creation.
- Understanding of digital marketing, audience targeting, and brand communications.
- Strong writing, communication, and organizational skills.
- Familiarity with social media, content management, and analytics tools.
- Creativity, attention to detail, and the ability to manage multiple deadlines.
- Ability to collaborate across teams and work within agreed budgets.