Job Description & Requirements
1. Develop andimplement effective marketing strategies for fresh meat and food products.
2. Increase brandawareness and strengthen the company’s market position.
3. Conduct marketresearch and monitor customer preferences and market trends.
4. Analyze competitors,their products, pricing, promotions, and marketing activities.
5. Plan and executepromotional campaigns to increase sales and customer acquisition.
6. Manage digitalmarketing, social media, website, email marketing, and online promotions.
7. Develop B2Bmarketing strategies for hotels, restaurants, supermarkets, wholesalers, anddistributors.
8. Coordinate with theSales, Operations, Procurement, and Production teams to achieve businesstargets.
9. Manage productlaunches, packaging, catalogues, brochures, POS materials, and promotionalcontent.
10. Build strong relationships with key customers, retailers, distributors,and business partners.
11. Manage marketing budgets and measure campaign performance, sales growth,and ROI.
12. Ensure all marketing activities and communications comply withfood-safety, labelling, and company standards.
13. Identify new business opportunities and develop strategies to increaserevenue, market share, and long-term customer growth.