全职 Marketing Executive (Relocating to Malaysia) 工作, 薪水, Bluesky HR Consultancy Inc. Federal Territory 公司招聘中 - Ricebowl

About the Role

Join our Retention & Reactivation (R&R) team to keep existing members active and win back those who have lapsed across our Asian markets. R&R is the team that checks whether a promotion truly worked. You will plan and run promotions, review how they perform against their goals, protect member quality, and turn the results into clear recommendations for the business.

Work Location: Kuala Lumpur, Malaysia

Key Responsibilities

Promotion Planning and Execution

• Plan and execute promotions for members based on the latest gaps in brand performance.
• Support marketing projects such as platform updates and system enhancements, and track their results against objectives.
• Run lifecycle to encourage repeat engagement, and coordinate with vendors to launch new offerings.
• Support website brand content and communication content for promotions and campaigns.

Performance Analysis

• Evaluate each promotion against its stated objective, not just member take-up.
• Compare results against a suitable baseline to show the real impact of a promotion, and explain how reliable the findings are.
• Track the key performance and cost indicators for every promotion, then give a clear verdict and recommend the next action: continue, adjust, re-target or stop.

Risk and Member-Quality Review

• Act as Brand's risk check on promotions proposed by other teams before launch sign-off, taking a conservative view on member quality and bonus efficiency.
• Flag bonus abuse patterns and unusual results, and check that promotion structures are sound.
• Recommend safer mechanics where the data does not support more aggressive ones.

Reporting and Data

• Prepare promotion reports covering objectives achieved, analysis, findings and next actions, as well as the regular weekly and monthly performance reports.
• Pull campaign and member data from our data systems, reconcile it across sources, and flag any data issues before reporting.
• Keep the campaign records accurate (objectives, targets, dates and mechanics).
• Work with the Customer Service (CS) team and other internal teams to align on objectives, targeting and results.

Requirements

Must Have

• Bachelor's degree in Business, Marketing, Statistics, Economics, Data Analytics or a related field.
• 3–5 years in CRM, marketing analytics, retention or promotion analysis, ideally in e-commerce or another high-frequency consumer business.
• Good understanding of campaign performance, return on investment, retention and churn, and the ability to set up a fair comparison.
• Advanced Excel or Google Sheets, and working SQL for data queries (BigQuery a plus).
• Comfortable using AI tools to assist with data analysis and report generation.
• Good English for reporting; Mandarin, Thai or Tiếng Việt is an advantage.
• Detail-oriented, with the discipline to check numbers across sources, and comfortable challenging a promotion's design with evidence.

Nice to Have

• Experience with a CRM or marketing-automation platform.
• Experience building dashboards or reports for management.
• Experience working across several Asian markets.