全职 Integrated Marketing Manager 工作, 薪水, Salt 公司招聘中 - Ricebowl

Salt Talent Search is looking for a Marketing Brand and Reputation Manager for a 12 months contract role.

What Will You Need:

• Develop and execute regional marketing campaigns, customer propositions, platform initiatives and strategic partnerships, including brand campaigns, product launches, tactical promotions and engagement programmes, in alignment with HQ priorities and business objectives.
• Develop campaign master concepts, creative frameworks, playbooks and toolkits that can be adapted across markets while ensuring consistency with brand and business objectives.
• Partner closely with Regional Product, Usage and Country Marketing teams to develop and implement customer-centric marketing strategies, communications and campaigns across markets.
• Coordinate with local marketing teams to drive adoption of regional initiatives, facilitate knowledge sharing and enable success transfer across markets.
• Manage relationships with creative, media and other external agencies and vendors to ensure timely and high-quality execution of marketing programmes.
• Analyse customer needs, market trends, competitive developments and business performance across the region, providing insights and recommendations to inform regional marketing strategies and plans.
• Oversee the planning, tracking and governance of regional marketing budgets, campaign calendars and project milestones.
• Monitor campaign performance and key marketing metrics, providing analysis and recommendations to optimise effectiveness and return on investment.
• Provide strategic and tactical guidance to local teams and agencies to maintain brand governance across markets and ensure compliance with brand standards and marketing guidelines.
• Develop and maintain regional marketing best practices, playbooks, tools and knowledge-sharing platforms to strengthen marketing capabilities and foster a Centre of Excellence across the region.

What Will You Need:

• Degree in Marketing, Communications, or Business
• At least 6 – 8 years of Marketing or Brand Management experience in a financial institution (FI) or direct to consumer business model environment e.g. in FMCG, online marketplaces. Experience across APAC region or Asia is a plus.
• The ideal candidate will be entrepreneurial by nature, strategic, creative minded with a strong consumer focus, and experienced in media planning, digital and social media marketing.
• Good branding/design sense with business acumen and able to express opinions on creative work

CEI No: R1980210 | Licence No: 07C3147