全职 CONTENT - SOCIAL DEVELOPMENT EXECUTIVE (SENIOR) 工作, 薪水, Coolmate Federal Territory 公司招聘中 - Ricebowl

1. General Information

Job Title: Content & Social Development Executive (Senior)

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Website: *************

Scope of Responsibility:

• Malaysia Market

• Responsible for managing the overall content ecosystem and social media channels

• Collaborate closely with the Creator & Affiliate Team, Community Growth Agency, and Production Team in Vietnam

2. Role Purpose

The Content & Social Development Executive is responsible for building and scaling a content ecosystem that helps establish Coolmate as a widely recognized Performance Lifestyle brand in Malaysia.

This role transforms Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

3. Key Responsibilities

A. Content & Social Strategy Development (30%)

• Develop the Content Strategy for the Malaysian market.

• Define content pillars for different customer segments.

• Build and maintain the Malaysia Content Bible.

• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Operations (40%)

• Plan weekly content production and distribution.

• Coordinate content resources from:

- Production Team

- Creators

- Affiliates

- Communities

- User-Generated Content (UGC)

• Manage publishing schedules across TikTok, Instagram, and relevant platforms.

• Ensure content output meets growth objectives.

C. Social Performance & Organic Growth Optimization (30%)

• Monitor and evaluate content performance.

• Identify and scale high-performing content formats.

• Optimize social engagement and organic reach.

• Collaborate with the Performance Marketing Team to scale winning content.

• Recommend new content initiatives based on data-driven insights.

4. Authority & Decision-Making Rights

• Recommend content strategies for the Malaysian market.

• Propose and execute new content experiments.

• Request support from Production and Design teams.

• Evaluate creator-generated content performance.

• Recommend budgets for content production initiatives.

5. Key KPIs

Content KPIs

• Number of Content Assets Produced per Week

• Number of UGC Content Pieces

• Number of Creator Network Content Pieces

• Content Publishing Rate

Social KPIs

• Organic Reach

• Video Views

• Engagement Rate

• Follower Growth

Growth KPIs

• Winning Content Rate

• Content Contribution Revenue

• Content-Driven Traffic

• Cost per Winning Content

6. Reporting Requirements

• Weekly Content Performance Report

• Weekly Social Growth Report

• Monthly Content Insights Report

• Monthly Content Direction Recommendations

7. Qualifications & Competencies

Experience

• Minimum 3 years of experience in Content Marketing or Social Media.

• Proven experience building and managing social media channels.

• Experience working with Influencers and/or Creators.

• Preferred background in:

- Direct-to-Consumer (D2C) Brands

- Ecommerce

- Sportswear Brands

- Lifestyle Brands

Core Competencies

Consumer Understanding

• Strong understanding of user behavior across social platforms.

• Ability to translate customer insights into compelling content ideas.

Content Strategy

• Ability to develop content pillars and strategic content frameworks.

• Ability to design scalable content systems rather than isolated content pieces.

Trend & Platform Understanding

• Deep understanding of the TikTok ecosystem.

• Strong knowledge of Instagram Reels.

• Understanding of social commerce behavior.

Creative Development

• Ability to write effective creative briefs.

• Strong capability in evaluating content quality.

• Ability to guide visual direction and storytelling.

Data & Optimization

• Analyze content performance and effectiveness.

• Identify winning content formats.

• Make data-driven decisions and recommendations.

Project Management

• Coordinate multiple content resources simultaneously.

• Manage timelines and output quality effectively.

Apply via email: ************* or Whatsapp: +************* *************