About the Role
Drive in-market execution of the offline business in Malaysia. As a key specialist on the ground, you will own day-to-day sales operations, in-store activation, and cross-functional coordination — bridging HQ, retail accounts (notably Watsons), promoters, agencies, and external vendors to deliver flawless execution.
Core Responsibilities
- POSM (point-of-sale materials) — design and rollout of point-of-sale materials; coordinate production, delivery, and installation.
- Promoter (BA) pool — maintain and expand the reserve pool of shopping advisors; handle onboarding, scheduling, and ongoing follow-up.
- Private domain traffic — manage lead-in and downstream conversion (from offline activities into private channels).
- Event support — coordinate exhibitions, roadshows, and other in-store sales events end-to-end.
- Inventory management — track stock levels, replenishment, and reconciliation across offline touchpoints.
- Stakeholder coordination
- POSM suppliers and production
- Promoter agencies
- Individual promoters / BAs
- Venues and landlords
- Watsons internal marketing
- Other channel partners
- External vendors and outsourced partners
- Applications & admin — prepare, submit, and follow up on permits, applications, and approvals; manage documentation, contracts, and external-facing paperwork.
First 3-Month Priorities
- Take ownership of upcoming roadshows, exhibitions, and visual design rollouts.
- Establish and maintain external document content management (contracts, applications, vendor agreements, event paperwork).
- Actionable KPIs
- Roll out the new version of POSM on time and at quality.
- Build and maintain the promoter (BA) pool with adequate reserve coverage.
- Effective and timely communication with Watsons' internal marketing team.