全职 Social Marketing Internship 工作, 薪水, Yeo Hiap Seng (Yeo’s) North Region (Singapore) 公司招聘中 - Ricebowl

Livestream & e-Commerce Growth Intern

What You’ll Do & Learn

• Host (individual and as a pair) and sell on TikTok & Shopee LIVE on Yeo's official account, becoming an on-screen representative of our brands and products.
• Ownership to plan and conduct engaging livestream sessions of up to 2–4 hours, demonstrating products, answering questions and interacting naturally with viewers.
• Learn and apply live-commerce selling techniques to improve viewer engagement and conversion.
• Take ownership of key livestream performance metrics including traffic, viewer retention, engagement, click-through and conversion rates.
• Analyse livestream and sales data to identify what works, what does not, and where can be improved
• Run experiments across content, product assortment, promotions, scripts and timing to improve commercial performance.
• Track the ROI and commercial impact of livestream activities and recommend where the business should invest its resources.
• Research competitor and best-in-class TikTok LIVE practices and translate learnings into actionable ideas.
• Develop and document a TikTok LIVE playbook, capturing successful formats, selling techniques and operating best practices.
• Work closely with the Sales, Marketing and E-Commerce teams to translate brand priorities for digital commerce
• By the end of the internship, develop a deep understanding of digital commerce, consumer behaviour, performance analytics and commercial decision-making.

Who We’re Looking For

• Comfortable with significant public and on-screen presence. This role requires regularly appearing on the company’s public Social Media accounts.
• Able and willing to speak, engage and sustain conversations on livestream for sessions of up to 3–4 hours.
• Naturally energetic, expressive and interesting on camera — able to engage an audience rather than simply read from a script.
• Strong communication skills and ability to think and respond spontaneously.
• Comfortable working with numbers and interested in understanding why consumers watch, engage and buy.
• Curious and experimental mindset. Willing to test ideas, learn from results and interested in gaining hands-on experience in sales, marketing, e-commerce and business analytics.