全职 Customer Growth Lifecycle Marketing Manager 工作, 薪水, QSR Brands Selangor 公司招聘中 - Ricebowl

Drive Customer Growth Through Data, CRM & Loyalty

Are you passionate about turning customer data and insights into meaningful business growth?

We are looking for a Customer Growth Lifecycle Marketing Manager to lead our CRM and Loyalty initiatives, with a strong focus on customer acquisition, engagement and retention across omnichannel platforms and e-commerce.

This is an exciting opportunity for a commercially minded marketer who enjoys working at the intersection of marketing, customer experience, data, technology and e-commerce.

What You’ll Do

• Develop and deploy retention strategies to increase customer lifetime value, reduce churn and enhance customer experience.
• Drive customer acquisition strategies, from pre-launch and onboarding through to customer base retention.
• Develop engagement strategies to increase purchase frequency and average ticket size.
• Leverage customer data, MarTech and media to strengthen audience targeting and build valuable first-party customer data.
• Develop customer data strategies and analysis to generate deeper insights into customer profiles and behaviours.
• Drive customer data consolidation, integration and management to create a more complete view of customer behaviour across omnichannel platforms.
• Translate customer insights into actionable initiatives that support sales, CRM, media and loyalty programmes.

What We’re Looking For

You are a strategic yet hands-on marketer who combines strong commercial thinking with analytical and technical capabilities.

You should have:

• Strong marketing fundamentals and an understanding of key levers that influence consumer behaviour.
• Strong business acumen with the ability to translate strategy into actionable plans.
• An analytical mindset and strong problem-solving skills.
• Good understanding of big data, data management and MarTech.
• Hands-on experience in CRM management, customer journey mapping and e-commerce.
• Working knowledge of e-commerce performance and analytics tools such as Google Analytics, Google Tag Manager, Branch and Firebase.
• Ability to manage multiple projects and translate complex problems into clear objectives and solutions.
• Strong communication and presentation skills, with the ability to turn data into clear insights for management decision-making.
• Good command of English.
• A growth mindset, resourcefulness and passion for delivering results.
• Strong collaboration and teamwork skills.