全职 Marketing Lead- Manager 工作, 薪水 up to HKD 30,000, Foundry By Athletics By ONYX Kowloon, Hong Kong 公司招聘中 - Ricebowl

Job Title: Marketing Lead / Manager

(Title and compensation open to calibration based on candidate experience and track record)

Company: Foundry Athletics by ONYX

Location: Whampoa, Kowloon

Job Type: Full-time

Department: Marketing

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About Foundry Athletics by ONYX (GO24 Group)

The Foundry Athletics by ONYX is a modern social and athletic centre combining urban living with health and wellness. The Foundry will be home to dynamic racket sports with 7 indoor pickleball courts and 6 outdoor tennis courts, a high-performance fitness centre, swimming pool, recovery zones, indoor kids play area and co-working lounges – all under one roof. Grounded in tasteful design and accessible value, the Foundry is more than a fitness centre, we provide a pristine ecosystem where dedicated athletes, active individuals and young families can train, work, and connect. Be a part of building this brand and facility, which will be backed by the experience of the GO24 Fitness & ONYX team.

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Role Overview

Be a part of helping to establish an exciting new brand with the leverage of Foundry Athletics by ONYX.

We are seeking a high-caliber Marketing Lead / Manager to co-steer Foundry Athletics by ONYX's overall brand growth, digital performance engine, and expansion strategy.

This role offers significant strategic autonomy and leadership scope. You will oversee multi-channel digital acquisition, performance media allocation across Meta and Red (小紅書), presale playbooks, and brand positioning for the Foundry Athletics by ONYX.

Key Responsibilities

1. Strategic Marketing & Brand Growth

* Lead the overarching marketing strategy, campaign calendar, and budget allocation to drive membership growth for Foundry Athletics by ONYX.

* Direct multi-channel performance marketing strategy, establishing clear KPIs around CAC (Customer Acquisition Cost), CPL (Cost Per Lead), and LTV.

* Elevate Foundry Athletics by ONYX’s overall brand positioning, visual identity, and messaging across digital and physical touchpoints.

2. Performance Media & Digital Ad Architecture

* Drive strategy, setup, and optimization for paid media campaigns across **Meta Ads (Facebook & Instagram)**, **Google Ads**, and emerging platforms.

* Spearhead Foundry’s growth engine on **Little Red Book (小紅書 / Xiaohongshu)**—building tailored content strategies, ad operations, and influencer/KOL networks to capture local and mainland demographics.

* Leverage analytics and CRM data to optimize funnel conversion rates, ad creative performance, and return on ad spend (ROAS).

3. Campaign Playbooks & Expansion Execution

* Architect end-to-end launch playbooks for new club presales, referral drives, and corporate partnership initiatives.

* Collaborate closely with cross-functional teams (Operations, Club Managers, Group Exercise Leads) to align online marketing with on-ground execution.

* Oversee content creation standards, social media operations, and automated member lifecycle messaging (email, WhatsApp workflows).

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Requirements & Qualifications

Experience: 5+ years of progressive marketing experience (agency or client-side), with a proven track record in performance marketing, brand scaling, or digital growth. (Experience in fitness, retail, hospitality, or multi-unit consumer brands is an advantage).

Digital Expertise: Deep hands-on or supervisory mastery of **Meta Ads Manager** and **Little Red Book (小紅書)** business platforms.

Strategic & Analytical Mindset: Strong data fluency—ability to analyze ad analytics, build acquisition funnels, and translate insights into revenue-generating campaigns.

Language: Fluent in spoken and written English and Cantonese; professional proficiency in Mandarin is required for Red/Xiaohongshu strategy.

Leadership Style: Collaborative, proactive, agile, and thrive in a fast-paced environment.

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What We Offer

* Competitive executive salary package with attractive performance bonuses.

* High strategic autonomy and opportunity to shape the brand's trajectory.

* Dynamic, energetic, and growth-oriented work environment.

Pay: $30,000.00 per month

Benefits:

• Medical Insurance

Work Location: In person