居家办公 WFH Marketing Executive 工作, 薪水 up to SGD 2,000, YOU TIAO MAN PTE. LTD. East Region (Singapore) 公司招聘中 - Ricebowl

Key Responsibilities

Content Strategy and Planning

Develop and maintain monthly content calendars across all digital platforms

Plan campaigns around festive seasons, product launches, promotional periods and key marketing events

Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.

Work with team to storyboard and shoot engaging product videos and behind-the-scenes stories

Coordinate with influencers and manage user-generated content when needed

Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans

Copywriting & Social Media Management

Draft social media captions, product descriptions, emails, and campaign headlines

Schedule and post across platforms (TikTok, Instagram, Facebook, EDM)

Monitor engagement and trends to optimize content

Live Commerce

Plan and coordinate TikTok Live and Shopee Live sessions

Work with livestream hosts, affiliates and creators

Prepare livestream scripts, promotioxnal mechanics and vouchers

Support live operations, moderation and post-live reporting

Analyse livestream performance and recommend improvements

E-Commerce Management & Sales Optimization

Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.

Track campaign performance, product views, and conversion rates

Suggest ways to optimize listings and improve customer experience

Social Media & Content Creation

Create engaging content for TikTok, Instagram, Facebook and other social platforms

Write compelling captions, product descriptions, EDMs and marketing copy

Use AI tools to accelerate copywriting, ideation, scripting and content optimisation

Stay updated on social media trends and recommend new content opportunities

Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools

Maintain branding consistency across all platforms

Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.)

Campaign & Promotional Planning

Plan and execute online campaigns across multiple sales channels

Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns

Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging

Collaborate across departments to ensure timely campaign execution

Design & Marketing Collateral

Design marketing content and visual assets for digital and physical channels

Create and adapt packaging designs for new and existing products

Design promotional materials such as postcards, flyers, posters, banners and point-of-sale (POS) collateral

Develop visuals for campaigns, product launches, events and promotional activities

Maintain consistent branding across packaging, digital content and physical marketing materials

Resize and adapt designs for different platforms and formats

Work with the team to develop creative concepts and translate ideas into final marketing materials

At You Tiao Man, we produce Singapore’s favourite You Tiao. We are a heritage brand on a mission to keep tradition alive through innovation.

We are a different kind of F&B Manufacturer that puts digital priorities at the heart of everything we do. We are customer focused and we empower our customers to create the impossible with our products. Our leaders are young, forward-thinking and modern; this allows the company to move at a pace that is unmatched in this industry.

“Our product may be very traditional, but the approach is not. We took a simple product that’s usually in the background, a product that nobody really understands or care much about – and brought it into the spotlight,”

• Founder, You Tiao Man