全职 Marketing Executive 工作, 薪水, Spa Esprit Group Pte Ltd (Official Page) 公司招聘中 - Ricebowl

About the Role

The Brand Marketing Executive is responsible for supporting the growth of the brand across campaigns, content, retail marketing, partnerships, and customer experience touchpoints.

This role requires a hands-on marketer who combines strong organization with creative judgment and commercial awareness. 

You will help bring the brand to life across digital and physical channels, ensuring that every customer-facing moment — from campaign communications and social content to in-store materials and launch execution — feels consistent, relevant, and distinctly Tiong Bahru Bakery. 

More than just supporting promotions, this role helps shape how the brand is experienced day to day. You will work across brand management and retail marketing to ensure the customer journey is thoughtful, seamless, and on-brand at every stage.

Role Purpose

The Brand Marketing Executive will support the planning and execution of integrated brand and retail marketing initiatives for Tiong Bahru Bakery, with the goal of driving traffic, engagement, repeat visits, and brand affinity.

This role works across campaign execution, brand consistency, outlet marketing, and customer-facing communications to ensure the best possible consumer experience across all touchpoints. 

You must be able to manage details, coordinating stakeholders, and upholding a strong brand standard in a fast-moving consumer environment.

Key Responsibilities

Brand Management

• Support the day-to-day management of the Tiong Bahru Bakery brand across all customer touchpoints.
• Ensure consistency in brand tone, visual identity, messaging, and brand standards across digital, in-store, CRM, packaging, and partnership materials.
• Assist in developing campaign briefs, messaging, copy, and marketing communications that strengthen brand recognition, relevance, and desirability.
• Work closely with internal teams and creative partners to ensure all outputs are aligned with brand positioning and customer promise.
• Help maintain a brand presence that feels fresh, distinctive, and culturally relevant while staying true to the core identity of Tiong Bahru Bakery.

Retail Marketing & Consumer Experience

• Support retail marketing initiatives across outlets to drive traffic and elevate the in-store customer experience.
• Partner with operations and store teams to ensure campaigns and promotions are clearly communicated and consistently executed at store level.
• Coordinate in-store signage, point-of-sale materials, launch assets, promotional mechanics, and outlet-specific communications with the support of Marketing Ops Coordinator.
• Help improve customer touchpoints across the retail journey, including pre-visit awareness, in-store discovery, promotional clarity, and post-purchase engagement.
• Ensure marketing activity is operationally practical, customer-friendly, and reflective of the brand experience expected across all outlets with the support of Marketing Ops Coordinator.
• Support store openings, festive moments, local activations, and community-facing initiatives where relevant.

Campaigns & Launches

• Support the planning and execution of integrated marketing campaigns (360 marketing) across social media, CRM, digital, partnerships, PR support, and in-store channels.
• Coordinate seasonal campaigns, new product launches, menu moments, collaborations, and tactical initiatives that drive awareness and traffic.
• Manage timelines, approvals, asset coordination, production follow-up, and rollout across channels.
• Support post-campaign reporting and help identify learnings to improve future execution and results.

Content, CRM & Digital

• Support brand storytelling across owned channels including social media, email, website, and customer communications.
• Assist with copywriting, campaign messaging, captions, and content coordination across both brand and commercial initiatives.
• Support CRM and retention efforts including email campaigns, database engagement, member communications, and reactivation activity. The channel is owned by the digital team, but the brand marketing team owns the brand messaging.
• Work with internal or external digital partners to support paid amplification and promotional visibility.
• Help track campaign and channel performance and translate findings into practical next steps.

Partnerships & PR Support (with the help of agencies)

• Support the execution of brand partnerships, collaborations, tastemaker outreach, and PR-related initiatives with the help of agencies.
• Help identify partners, creators, communities, and brands that align with the Tiong Bahru Bakery brand and audience with the help
• Assist with launch events, gifting, guest coordination, seeding, and partnership logistics where needed.

What Success Looks Like

• The brand is expressed consistently and thoughtfully across all consumer touchpoints.
• Campaigns and launches are delivered on time, on brand, and with strong attention to detail.
• Retail marketing materials improve in-store clarity, visibility, and customer experience.
• Store teams are better supported with timely, practical, and well-executed marketing materials.
• Customer touchpoints feel more connected, polished, and aligned from discovery through repeat purchase.
• Marketing contributes to stronger traffic, engagement, repeat visits, and brand affinity.

Skills

• Strong organizational and project management skills.
• Good written communication and copywriting ability.
• Strong eye for brand consistency, visual detail, and customer experience.
• Ability to think across the full customer journey, not just individual campaigns.
• Commercial awareness and the ability to connect marketing activity to customer response and business outcomes.
• Comfortable managing multiple timelines, stakeholders, and deliverables in a fast-paced environment.
• Working knowledge of social media, CRM/email marketing, retail execution, and basic campaign reporting.

Personal Profile

• Hands-on, proactive, and dependable.
• Detail-oriented with strong follow-through.
• Curious about food, culture, design, and consumer behavior.
• Comfortable in a fast-moving, operationally driven environment.
• Collaborative, grounded, and confident in upholding brand standards.
• Motivated by creating excellent customer experiences, not just marketing output.