- 30B QUALITY ROAD West Region (Singapore) Singapore
工作地点
职位描述
岗位职责
JOB SUMMARY
You will be responsible for marketing design initiatives and campaigns.
RESPONSIBILITIES & EXPECTATIONS
Responsible for the brand development work of the catering brands.
Develop marketing strategies and plans, advertising, promotions, creative projects, media relations, sponsorships and event management.
Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brands’ marketing communication initiatives in support of the business strategy, market goals, and organizational objectives.
Leads, coordinates campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.
Collaborate with internal business partners like Operations, F&B and Finance teams to ensure that all initiatives support the brand promise.
Develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, and digital assets
Monitor and improve ROI using strategic and analytical approach
This role requires a strategic and analytical approach to monitoring and improving ROI.
Prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
This is an ideal role for an experienced, organized and detail-oriented marcom professional with a strong background in FMCG/retail environment.
Any other tasks as and when assigned by immediate superiors
REQUIREMENTS
Degree / Diploma in Mass Communication / Marketing or related discipline
Minimum 5 years’ relevant brand management and marketing experience, preferably in the F&B/ FMCG industry
Meticulous with an eye for detail
Willing to roll up sleeves and work on the ground to ensure the success of all projects delivery
Highly creative with experience in creating content and digital campaigns that engage, inform and motivate
Proactive with a strong sense of accountability and a day-to-day focus on results.
Working Location: Boon Lay (Onsite)
重要安全守则
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