To plan and ensure implementation of area strategies to develop and enhance the networking for East Malaysia markets so as to facilitate and increase the referrals from the East Malaysia region encompassing mainly Sabah.
To develop area-specific marketing work plan, manage events and ensure the quality and targets set are achieved.
Job Responsibilities:
To co-ordinate all promotional matters and events pertaining to Corporate / Insurance / GPs / GLCs / NGOs for East Malaysia market.
To ensure execution of area-specific marketing activities (Exhibitions / Road Shows / Corporate Visits & Presentations / Health Talks / Agent Gatherings) as per the work plan and maximize publicity & promotional exposure of the hospitals through these initiatives.
To promote and strengthen the positioning of CVSKL as the Centre of Excellence for Cardiac, Heart Rhythm, Vascular and Endovascular by convincing the doctors to refer complex procedures to CVSKL.
To leverage on collaterals, corporate gifts and promotional items to support business needs while strengthening the relationship between CVSKL and the referees (ie: specialists, GPs, corporate, insurance agents, NGOs, etc).
To maintain an up-to-date customer list with proper segmentation of their needs and prioritization of visits and engagements.
To attend to patients’ enquiries and provide assistance in terms of translation, making appointments and travel arrangements wherever needed.
Job Requirements:
Degree / Diploma in Marketing / Business Admin / Public Relations / Mass Communications.
Good communication skills in Bahasa Malaysia, English and / or Mandarin, Competency in other languages / dialects is an added advantage.
Strong media relations, PR skills and / or contacts with Corporate / Insurance /GPs / GLCs / NGOs etc.
Preferably with relevant working experience in hospital or healthcare industry.
Willing to travel locally / outstation / overseas & possess own transport.