全职 Senior Brand Manager 工作, 薪水, The Arnott's Group Federal Territory 公司招聘中 - Ricebowl

We’re the team helping Arnott’s win in Asia. Campbell Malaysia is the Asia hub for The Arnott’s Group, based in Kuala Lumpur, shaping strategy and building our footprint across the region. We’re behind brands found in real kitchens and real snack drawers, from Campbell’s and Prego to Kimball & Cheong Chan, plus Swanson, GoodTime, and Nyam Nyam. We’re also part of the Arnott’s family that includes icons like Tim Tam, Shapes, and Farm Bake Cookies.

This role will be based in Bangsar South.

Summary of the role

You will lead the overall performance, growth, and strategic direction of assigned categories. Collaborating closely with the Marketing Manager and Commercial Director , you will be the driving force behind end-to-end brand planning, translating consumer insights into actionable growth strategies across all 6Ps (Product, Price, Place, Promotion, Packaging, and Proposition) to ensure market competitiveness.

What you’ll be doing

• Business & Brand Leadership: Own the category's growth agenda and lead the development of long-term brand strategies aligned with business objectives. Drive sustainable revenue, market share, and profitability growth through strong commercial decision-making.
• P&L Management: Hold accountability for the brand's P&L, including revenue, gross margin, A&P investment, forecasting, and budget management. Continuously monitor business performance and implement corrective actions to deliver financial targets.
• Innovation & Portfolio Management: Lead the end-to-end innovation and NPD pipeline, from identifying growth opportunities to commercialization. Manage the brand portfolio to optimize performance, profitability, and consumer relevance.
• Integrated Marketing & Commercial Excellence: Develop and execute integrated marketing campaigns across ATL, BTL, digital, and consumer activation channels. Ensure effective allocation of A&P investments and evaluate ROI to maximize business impact.
• Cross-Functional Leadership: Partner closely with Sales, Trade Marketing, Finance, Supply Chain, and R&D to translate strategic plans into execution excellence. Influence senior stakeholders and drive alignment across functions.
• Market & Consumer Strategy: Leverage consumer insights, category trends, competitive intelligence, and market analysis to identify growth opportunities, shape category strategies, and strengthen brand competitiveness.
• Performance Management & Business Planning: Lead annual business planning, forecasting, pricing, and promotional strategy development. Present performance reviews, strategic recommendations, and growth initiatives to senior leadership.

Requirements

• Bachelor's Degree in Business, Marketing, or a related discipline.
• At least 5-7 years of progressive experience within a Food/ FMCG environment, paired with a passion for commercial brand development.
• Proven track record in driving end-to-end new product development (NPD) processes and cross-functional project management.
• Strong commercial acumen with the ability to analyze market information, evaluate performance, and translate insights into actionable ideas.

Why join us?

Take ownership of an iconic FMCG portfolio where your entrepreneurial mindset and end-to-end innovation strategies will directly shape our market leadership and consumer engagement across the region.