全职 Marketing Executive (Offline - Online) 工作, 薪水 up to MYR 3,500, MC Accessories Selangor 公司招聘中 - Ricebowl

Job Purpose

To plan, develop, implement, and monitor integrated marketing activities across both offline and online channels to increase brand awareness, customer engagement, traffic, sales, and overall business growth.

Key Responsibilities

1. Marketing Planning & Campaign Management

• Develop and execute monthly and annual marketing plans and promotional campaigns.
• Coordinate integrated campaigns across offline and digital marketing channels.
• Ensure marketing activities support sales targets and business objectives.
• Monitor campaign performance and prepare marketing reports.

2. Offline Marketing

• Plan and coordinate in-store promotions, events, roadshows, exhibitions, and product launches.
• Develop promotional materials such as banners, flyers, brochures, posters, and point-of-sale materials.
• Coordinate with suppliers, advertising agencies, printers, and event organizers.
• Ensure proper implementation of promotional displays and branding at retail locations.
• Conduct market research and monitor competitors' marketing activities.
• Support customer engagement and loyalty programme activities.

3. Online & Digital Marketing

• Manage marketing activities across social media platforms and digital channels.
• Create and coordinate content for social media, websites, email marketing, and online campaigns.
• Plan digital advertising campaigns to increase online traffic, leads, and sales.
• Monitor social media engagement and respond to customer enquiries where required.
• Work with designers and content creators to produce effective marketing materials.
• Monitor website and digital campaign performance using relevant analytics tools.

4. Content & Branding

• Ensure all marketing materials follow company branding guidelines.
• Develop creative marketing content, promotional messages, and campaign ideas.
• Maintain consistent brand communication across online and offline channels.
• Coordinate photography, videography, graphic design, and other creative requirements.

5. Sales & Performance Analysis

• Track marketing campaign results, customer response, and return on investment.
• Analyse sales performance before, during, and after promotional campaigns.
• Prepare regular reports and recommend improvements for future campaigns.
• Monitor market trends and customer preferences.

6. Budget & Coordination

• Assist in preparing and managing the marketing budget.
• Ensure marketing expenses are properly controlled and within the approved budget.
• Coordinate closely with the Sales, Operations, Merchandising, and Management teams.
• Manage relationships with external vendors, agencies, influencers, and business partners.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Experience in both offline and digital marketing is an advantage.
• Knowledge of social media marketing, digital advertising, content creation, and campaign management.
• Strong communication, creativity, planning, and coordination skills.
• Ability to analyse marketing performance and prepare reports.
• Able to work independently and manage multiple projects simultaneously.

Key Performance Indicators (KPIs)

• Growth in sales generated from marketing campaigns.
• Increase in customer traffic and engagement.
• Social media reach, engagement, and follower growth.
• Online campaign conversion and lead generation.
• Successful execution of promotions and events.
• Marketing budget compliance.
• Return on investment (ROI) for marketing campaigns.
• Timely completion of marketing activities and campaigns.

· Job Type: Full-time, Permanent,

· Monthly Remuneration : RM2,800.00 - RM3,500.00

· Benefits:-

· Free parking

· Opportunities for promotion

· Professional development

· 5-day Work (Monday to Friday 8am-5.30pm)

· Monthly Allowance(s)

· Yearly bonus

· Annual leave

Pay: RM2,800.00 - RM3,500.00 per month

Benefits:

• Free parking
• Opportunities for promotion
• Professional development

Work Location: In person