全职 Senior Media Planning - Immediate Joiner 工作, 薪水, Cognizant Federal Territory 公司招聘中 - Ricebowl

About the role

This role will work at the intersection of local brand knowledge and data-driven paid acquisition independently. You will actively build campaign structures, ad sets, and drive preset KPIs for brand partners in the APAC region.

Key responsibilities

• Develop and execute tailored paid social media strategies specifically for brands in Korea, Japan, and Australia

• Build, launch, and manage complex campaign structures directly within social platforms (Meta, TikTok, LinkedIn, etc.), including precise ad set creation, audience segmentation, and reporting

• Manage daily bid strategies, pacing, and audience targeting (lookalikes, custom retargeting) to maximize ROI/ROAS across APAC

• Design continuous A/B tests for audiences and creatives

• Report weekly on core KPIs (CPA, CTR, Conversion Rate) and provide feedback to internal teams

• Monitor and optimize campaigns based on performance metrics

• Derive actionable insights and present performance recommendations

• Collaborate with creative teams, account managers, clients, and cross-functional stakeholders

• Present media strategies and campaign performance results

• Manage multiple campaigns simultaneously

About you

• Experience planning, launching, and managing paid social campaigns across platforms

• Ability to develop media plans aligned to campaign objectives, audience strategy, and budget requirements

• Strong understanding of campaign setup, structure, bidding strategies, and budget allocation

• Experience conducting A/B testing and implementing learnings to improve campaign outcomes

• Expertise in audience segmentation and targeting

• Understanding of customer journey and conversion funnels

• Proficiency in analyzing campaign performance using KPIs

• Hands-on experience with paid social advertising platforms and business managers

• Experience using analytics and reporting tools

• Strong verbal and written communication skills

• Strong organizational skills and attention to detail with campaign trafficking, QA, and budget tracking

• Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising, or a related field

• Demonstrated experience managing paid social budgets and delivering campaign performance against business objectives

• Diploma / Bachelor's / Master's degree

• English proficiency is required; Korean and Japanese language skills are a plus but not necessary