全职 Brand Manager - Product Marketing Manager 工作, 薪水, Hirezone.io Southeast (Singapore) 公司招聘中 - Ricebowl

Brand Manager / Product Marketing Manager

Location: Singapore

Work Arrangement: Remote

Job Type: Full-Time / Part-Time

Experience Level: Entry-Level / Junior / Mid-Level / Experienced

Job Overview

We are seeking creative, strategic, and results-oriented individuals to join our team in Singapore as Brand Manager / Product Marketing Manager.

The successful candidates will be responsible for developing brand strategies, managing product positioning, coordinating marketing campaigns, and supporting the company's overall marketing objectives.

This role involves conducting market research, understanding customer behavior, identifying market opportunities, and working with cross-functional teams to strengthen brand awareness, improve product visibility, and drive business growth.

Key Responsibilities

1. Brand Manager

• Develop and implement brand strategies to strengthen brand awareness and market positioning.
• Maintain consistent brand messaging across marketing channels.
• Plan and coordinate brand campaigns, promotional activities, and marketing initiatives.
• Conduct market research and analyze competitor activities.
• Monitor brand performance, customer feedback, and market trends.
• Collaborate with creative, sales, and marketing teams on brand development.
• Prepare brand presentations, marketing reports, and campaign proposals.
• Identify opportunities to improve brand recognition and customer engagement.

2. Product Marketing Manager

• Develop marketing strategies and positioning for products and services.
• Conduct market research to understand customer needs and industry trends.
• Prepare product descriptions, marketing materials, and promotional content.
• Coordinate product launches and marketing campaigns.
• Work closely with product development, sales, and marketing teams.
• Analyze product performance and campaign effectiveness.
• Identify target audiences and develop appropriate marketing approaches.
• Monitor competitor products, pricing, and market positioning.
• Provide recommendations to improve product visibility and market performance.

Requirements & Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field is preferred.
• Understanding of brand development, product marketing, and marketing strategies.
• Strong communication, presentation, and organizational skills.
• Good knowledge of market research and customer behavior analysis.
• Familiarity with digital marketing platforms and social media channels.
• Proficiency in Microsoft Office and presentation tools.
• Creative thinking and strong problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Ability to work independently and collaborate with different departments.
• Relevant marketing experience is an advantage; entry-level candidates with suitable skills may also be considered.