Role Description
The Digital Content Executive / Digital Content Manager / Digital Content Director creates and oversees content for websites, email, social media, and other digital channels. The work includes planning, writing, editing, and publishing content, then using audience feedback and performance data to guide improvements.
The Executive produces content and coordinates approvals and publishing schedules. The Manager leads editorial planning, manages contributors, and oversees content quality and delivery. The Director sets content strategy, allocates budgets, and decides where to invest based on audience needs and business objectives.
Qualifications
- Diploma or degree in Communications, Marketing, Journalism, Digital Media, or a related field, or equivalent practical experience.
- Relevant experience in digital publishing, editorial production, content marketing, or content strategy.
- Strong writing and editing skills, with the ability to adapt tone and format to different audiences and channels.
- Familiarity with content management systems, editorial calendars, and approval workflows.
- Understanding of SEO, web accessibility, brand guidelines, and content usage rights.
- Ability to interpret audience engagement and conversion data and recommend content improvements.
- For executive positions, experience producing and publishing content, checking assets, and coordinating reviews.
- For manager positions, experience leading editorial calendars, briefing contributors, and reviewing content for accuracy and consistency.
- For director positions, proven experience setting content strategy, leading teams, managing budgets, and using performance evidence to guide investment.