全职 Digital Marketing Executive 工作, 薪水, AFA Group Federal Territory 公司招聘中 - Ricebowl

Company Description

AFA Group is a prominent infrastructure developer in Malaysia, specializing in highway concessions, road maintenance, and engineering services. Beyond infrastructure, we manage a premium portfolio of commercial assets, including strategic Retail Hubs (RSAs) and Multi-Purpose venues. We are dedicated to innovation and sustainable growth, offering a dynamic environment in Greater Kuala Lumpur for professionals who want to create a tangible impact on the nation's mobility and commercial landscape.

Role Description

The Marketing Executive is responsible for building awareness and generating a steady flow of quality leads for AFA Group's commercial assets, including Multi-Purpose Halls (MPH), office spaces, and RSA Retail Hubs. This is a demand generation role: you will run the digital presence, manage the lead pipeline, and hand qualified enquiries to the business development team for follow-up and closing. Your goal is to make our assets visible to the right audiences and keep enquiries coming in.

Compensation:

• Competitive salary and benefits, based on experience.

Role Responsibilities:

• Lead Generation: Plan and run digital campaigns across Google, Meta and other channels to generate enquiries for venues, office spaces and retail lots.
• Online Presence: Manage Google Business Profile, website enquiry flow, social media and venue marketplace listings, with basic SEO.
• Pipeline Management: Log, track and qualify every enquiry by source, and hand leads to the BD team with complete details.
• Content & Creative Coordination: Brief our in-house creative team on content, brochures and campaign materials, and manage the content calendar.
• Event & Partnership Promotion: Support promotional events such as open days and networking sessions, and coordinate with AFK Gourmet on event materials.
• Reporting & Insights: Report regularly on leads, cost per lead and channel performance, and recommend improvements.

Qualifications:

• Proven Experience: 2 to 4 years in digital or performance marketing.
• Technical Skills: Hands-on experience with Google Ads and Meta Ads Manager, plus working knowledge of SEO and Google Analytics.
• Analytical Mindset: Comfortable tracking results and using data to improve campaigns.
• Communication: Strong English and Bahasa Malaysia, and able to brief designers and coordinate across teams.
• Drive: Proactive and organised, with the ability to work independently.
• Background: Experience in Property, Hospitality or Events is a plus.
• Education: Degree or Diploma in Marketing, Communications, Business or a related field.