Company Description
Rankpage is Malaysia's first GEO-focused SEO agency, operating across Malaysia, Hong Kong, and Singapore. Recognised as #1 in Marketing-Interactive's Top 10 AI SEO Agencies in Malaysia, we provide a powerful, integrated ecosystem designed to scale businesses—not just a fragmented service or an automated builder.
Role Description
Execute and optimize multi-channel digital campaigns across search, social, and AI-driven platforms. you will own the day-to-day execution of acquisition funnels, performance tracking, and lead-generation initiatives.
In this role, you will manage paid advertising budgets, analyze performance metrics, and collaborate closely with SEO, content, and design teams to ensure cohesive campaign rollouts. You will play a key role in testing new growth tactics, refining landing page conversions, and delivering high-impact results for both internal brand growth and key client portfolios.
Responsibilities
- Campaign Execution & Management: Plan, launch, and optimize paid and organic multi-channel campaigns (Google Ads, Meta Ads, social media marketing) to hit strict ROI and lead-generation targets.
- Funnel & Conversion Optimization: Oversee the end-to-end user journey—from top-of-funnel reach and middle-of-funnel engagement to bottom-of-funnel chat inquiries and CRM routing.
- Data Tracking & Reporting: Monitor daily analytics dashboards (Google Analytics, Google Search Console, and platform pixels), tracking key performance indicators to identify bottlenecks and scale winning ad sets.
- Cross-Functional Collaboration: Work hand-in-hand with SEO, content, and technical teams to align messaging, ensure proper tracking implementation (e.g., GTM, CAPI), and maintain brand consistency.
- Creative & Copy Direction: Develop clear, conversion-driven creative briefs for ad carousels, landing pages, and social assets, ensuring strict adherence to brand guidelines.
- Continuous Testing: Drive A/B testing frameworks for ad creatives, audience segments, and landing page elements to continuously improve conversion rates.
Qualifications
- Experience: 3+ years of hands-on experience in digital marketing, performance marketing, or agency environments, with a strong track record of managing paid acquisition budgets.
- Channel Expertise: Proven proficiency in Social Media Marketing (SMM), search campaigns, and lead generation funnel management.
- Analytical Skills: Strong foundation in web analytics and data interpretation, with the ability to translate dashboard metrics into actionable optimizations.
- Tool Proficiency: Comfortable working with Google Analytics, Google Search Console, major ad platforms (Google Ads, Meta), and marketing automation or CRM tools. Familiarity with Notion and Google Sheets for workflow tracking is a plus.
- Mindset: Results-oriented, detail-minded, and adaptable in a fast-paced agency environment. Strong problem-solving skills with a proactive approach to troubleshooting campaign performance.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Location: Based on-site in WP. Kuala Lumpur.