全职 Head of Marketing - Corporate Communication (Marcom) 工作, 薪水, Northern Heart Hospital Penang Pulau Pinang 公司招聘中 - Ricebowl

About us

Discover Excellence in Cardiothoracic Care at Northern Heart Hospital Penang - your primary destination for specialised heart health.

Conveniently situated on Lebuhraya Peel in the Heart of Penang, Northern Heart Hospital is the first and only hospital in Penang and the Northern region, that is fully dedicated to cardiac and vascular care, complete with a comprehensive range of cardiac, vascular and cardiothoracic diagnostic facility and services. Our cutting-edge facility redefines comprehensive cardiology and cardiothoracic services, marking the pinnacle of heart care.

At Northern Heart Hospital, our dedication to cultivating talent and promoting excellence sets us apart. Become a valued member of a team committed to delivering outstanding healthcare and creating a meaningful impact in the lives of individuals. Join us on a journey where your contributions matter.

About the role

We are seeking an experienced and dynamic Head of Marketing & Corporate Communication (Marcom) to lead the hospital's marketing, branding, and corporate communication initiatives. This role is responsible for driving market growth, strengthening brand reputation, enhancing stakeholder engagement, and developing effective communication strategies aligned with the hospital's business objectives.

Key responsibilities

• Develop and execute strategic marketing plans to increase patient acquisition, service growth, brand awareness, and revenue.
• Lead branding initiatives and integrated marketing campaigns.
• Manage and optimize the annual marketing budget while tracking campaign performance and ROI.
• Conduct market research and competitor analysis to identify growth opportunities.
• Drive medical tourism marketing initiatives and international partnerships.
• Build and maintain strong relationships with healthcare partners, corporate clients, insurers, and key stakeholders.
• Develop and implement corporate communication strategies for internal and external audiences.
• Manage media relations and serve as the key contact for press engagements.
• Lead crisis communication planning and reputation management.
• Organize corporate events, sponsorships, and community engagement activities.
• Lead, mentor, and develop the Marcom team to achieve organizational goals.

What we're looking for

• A minimum of 8-10 years' experience in marketing and corporate communications, with at least 3-5 years in a senior or head-level position.
• Bachelor's degree in Marketing, Communications, Business Administration or a related discipline.
• Proven experience in the healthcare, pharmaceutical or medical services industry is highly desirable
• Demonstrated expertise in developing and executing strategic marketing plans and integrated communication campaigns
• Strong knowledge of digital marketing, branding, and corporate communications.
• Proven leadership experience with the ability to manage, mentor and motivate a marketing and communications team
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Experience in media relations, crisis communications and stakeholder engagement
• Excellent verbal and written communication skills. Proficiency in multiple languages is an advantage due to engagement with diverse local and international stakeholders.
• Independent, proactive, ethical, and willing to travel frequently.

What we offer

At Northern Heart Hospital, we are committed to supporting our team members' professional and personal development. We offer competitive remuneration packages, opportunities for career progression within our healthcare organisation, and access to healthcare benefits. We recognise the importance of work-life balance and provide a supportive work environment where your contributions are valued. Our team culture emphasises collaboration, continuous learning and excellence in patient care. We also encourage open communication and are happy to discuss any flexibility or support you may require to succeed in this role.

Apply now

If you are a passionate and professional Head of Marketing & Corporate Communication (Marcom) seeking to make a meaningful difference in patient care within a supportive healthcare organisation, we would welcome hearing from you. Please submit your curriculum vitae and a cover letter detailing your relevant experience to our email at *************. We look forward to welcoming you to our team.