全职 Paid Media Specialist 工作, 薪水, Vicinity 公司招聘中 - Ricebowl

Company Description Vicinity is a creative company that unites video, social media, design, and events to produce work rooted in people, community, and inspiring others. The team focuses on amplifying real human stories that resonate with audiences and carry meaningful impact. Vicinity aims to empower the next generation of creators across the region by providing platforms that showcase diverse voices and perspectives. The company values collaboration, authenticity, and innovation in crafting content that connects communities and drives engagement.

Role Description The Paid Media Specialist is a contract role based in Singapore, with a hybrid work arrangement that allows a mix of on-site and work-from-home. This role is responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive brand awareness, engagement, and conversions. Day-to-day tasks include developing media plans, setting up and monitoring campaigns, analyzing performance data, and preparing reports with insights and recommendations. The Paid Media Specialist will collaborate closely with the creative and marketing teams to align paid media strategies with content initiatives and overall campaign objectives, and will stay current with new media trends and platform best practices.

Qualifications

• Strong media planning skills with experience in developing and managing paid campaigns across digital channels.
• Excellent communication skills to collaborate with internal teams and present campaign insights clearly.
• Solid marketing knowledge, including understanding of audience segmentation, campaign objectives, and performance metrics.
• Familiarity with new media platforms and trends, including social media, video platforms, and emerging ad formats.
• Proficiency in research and data analysis to evaluate campaign performance and identify opportunities for optimization.
• Experience using digital advertising tools and platforms (e.g., Meta Ads Manager, Google Ads, programmatic platforms) is highly beneficial.
• Ability to work in a hybrid environment, manage multiple projects, and meet deadlines in a fast-paced setting.
• Relevant diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.