Role Description
The Marketing Executive / Marketing Consultant / Marketing Manager plans and delivers marketing activities that strengthen brand awareness, attract customers, and support revenue growth. Responsibilities include researching audiences, developing campaign materials, coordinating channels, and evaluating results.
The Marketing Executive manages campaign execution and daily activities. The Marketing Consultant assesses business challenges and recommends suitable strategies, while the Marketing Manager leads planning, teams, agencies, and budgets to achieve agreed marketing and business objectives.
Qualifications
- Diploma or degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Relevant experience in campaign delivery, marketing strategy, consulting, or brand development.
- Understanding of customer segmentation, positioning, channel selection, and customer journeys.
- Strong writing and presentation skills for preparing content, briefs, and recommendations.
- Ability to interpret campaign data and identify improvements in engagement, conversion, and cost efficiency.
- Familiarity with relevant CRM, analytics, content, email, or advertising tools.
- Strong communication and organisational skills for managing stakeholders, suppliers, and deadlines.
- For executive positions, experience coordinating campaign assets, approvals, schedules, and reporting.
- For consultant positions, experience conducting discovery, evaluating options, and developing practical marketing plans.
- For manager positions, proven experience leading teams, managing budgets, and delivering measurable campaign outcomes.