About the role
We are looking for a creative, trend-savvy and detail-oriented Influencer Marketing Specialist to manage and execute marketing campaigns across Social platforms. You will work closely with KOLs/content creators to ensure campaign deliverables are aligned with brand expectations and performance goals.
Key responsibilities
- Develop trending content ideation and campaign concepts for influencer collaborations
- Prepare detailed product campaign and content briefs for KOLs/content creators
- Coordinate and manage influencer campaign timelines and deliverables
- Collect and organize content drafts from influencers
- Review and check drafts to ensure content meets brand guidelines and campaign objectives
- Stay updated with TikTok and Instagram trends to improve campaign performance
Requirements
- Bachelor's Degree in Marketing, Business, Public Relations or related fields
- Minimum 1–2 years of experience in Influencer Marketing, Social Media Marketing, or KOL Management
- Strong understanding of TikTok content trends
- Experience managing influencer campaigns from briefing to posting
- Good communication and coordination skills
- Detail-oriented with strong organizational abilities
- Familiar with content performance metrics and reporting
- Experience in beauty/skincare industry is an added advantage