The Country Manager, Malaysia is the senior in-market leader responsible for ISCA’s overall growth, relevance and performance in Malaysia. The role owns the Malaysia market strategy and country results, including revenue growth, membership development, programme sales, corporate engagement, partnerships, stakeholder relations and the overall country budget and pipeline.
As ISCA’s principal representative in Malaysia, the Country Manager builds trusted relationships with government agencies, professional and business bodies, employers, professional services firms, universities and other strategic partners, and translates these relationships into tangible outcomes for ISCA, its members and the wider business community.
Key Responsibilities
Market Strategy, Country Leadership & Performance
- Develop and execute the Malaysia market plan in alignment with ISCA’s international strategy, organisational priorities and revenue objectives.
- Own overall country performance, including revenue, membership growth, programme sales, partnerships, corporate pipeline, budget management and agreed KPIs.
- Identify market opportunities, priority segments and areas requiring intervention; translate market intelligence into clear commercial and engagement plans.
- Maintain disciplined country planning, forecasting and reporting, with clear visibility of pipeline, conversion, risks, issues and next actions.
- Lead, coach and develop the Malaysia team, set clear accountabilities and foster a high- performance, collaborative and customer-focused culture.
Revenue Growth, Membership & Programme Sales
- Build and manage a healthy B2B and B2C pipeline across ISCA’s portfolio, with particular focus on corporate membership, professional development and learning programmes, and other strategic offerings.
- Drive end-to-end business development: prospecting, needs discovery, solutioning, proposals, negotiations, conversion, account growth and renewal.
- Develop corporate and institutional accounts across professional services firms, corporates, business groups, universities and other relevant market segments.
- Position ISCA’s regional network and offerings as an integrated value proposition, including professional learning, membership, business connectivity and internationalisation support.
- Work closely with Singapore HQ and other country teams to pursue cross-border opportunities, referrals and regional accounts.
Strategic Partnerships & Stakeholder Management
- Build and deepen senior-level relationships with relevant Malaysian government agencies, regulators, professional accountancy organisations, chambers, trade and business associations, professional services firms, employers, universities and ecosystem partners.
- Originate and structure strategic and commercial collaborations that advance ISCA’s member, profession and business objectives.
- Represent ISCA at senior stakeholder engagements, industry platforms and selected events, strengthening ISCA’s profile and credibility in Malaysia.
- Maintain strong engagement with Singapore-linked companies and regional businesses operating in Malaysia, while also building relationships with Malaysian organisations seeking Singapore or regional connectivity.
Market Development, Brand & Community Engagement
- Grow ISCA’s relevance and visibility in Malaysia through targeted industry engagement, thought-leadership platforms, community activities and partner-led initiatives.
- Develop engagement pathways for ISCA members based in Malaysia and strengthen connections between the Malaysia community, Singapore and ISCA’s wider international network.
- Identify opportunities to expand ISCA’s reach among finance leaders, accountants, auditors, business owners, professional services firms, technology providers and emerging talent.
- Work with HQ teams to localise campaigns, programmes and engagement approaches for the Malaysian market while maintaining brand consistency.
Governance, Operations & Cross-Border Coordination
- Ensure ISCA Malaysia operates in compliance with applicable local laws, regulatory requirements, organisational policies and internal controls.
- Manage the country budget responsibly and ensure appropriate governance over procurement, contracts, vendors and local operating expenditure.
- Ensure local events, visits and market activities are executed to a professional standard, with the Country Manager providing oversight rather than acting primarily as an administrative coordinator.
- Coordinate effectively with HQ functional teams and other international markets, contributing market insights and supporting cross-market initiatives, regional campaigns and stakeholder engagements.
- Escalate material business, legal, reputational or operational risks promptly and recommend practical mitigation actions.
Education Qualification
- Bachelor’s degree in Business, Accountancy, Finance, Marketing, Economics or a related discipline. A relevant postgraduate qualification or professional accountancy / business credential is advantageous.
Relevant Experience
- At least 10 years of relevant experience in business development, market leadership, partnerships, professional services, membership organisations, education / professional learning, or a related B2B environment.
- Demonstrated experience owning commercial targets, developing a market or business portfolio, and converting senior stakeholder relationships into measurable outcomes.
- Strong track record of managing complex partnerships and engaging senior leaders across corporates, government, professional bodies, universities or industry associations.
- Prior experience leading an in-market team, country operation or significant business portfolio is strongly preferred.
- Experience working across Malaysia and Singapore / Southeast Asia, including cross-border stakeholder management, is advantageous.
Skills and Knowledge
- Commercially minded and results-oriented, with strong business development, negotiation and account-growth capability.
- Strong strategic thinking with the ability to translate organisational priorities into an executable country plan.
- Excellent senior stakeholder management, relationship-building and influencing skills.
- Strong understanding of the Malaysian business environment; familiarity with the accountancy, finance, professional services and/or business ecosystem is advantageous.
- Comfortable operating across both strategic and hands-on dimensions of a growing market, while prioritising high-value activities and delegating appropriately.
- Strong people leadership and coaching capability, with the ability to build accountability and performance in a small, agile team.
- High level of judgement, ownership and problem-solving ability; able to work independently and navigate ambiguity.
- Strong written and verbal communication and presentation skills in English. Proficiency in Bahasa Malaysia and/or Mandarin is advantageous.
- Willingness and ability to travel within Malaysia, to Singapore and regionally as required.