The Opportunity…
At Moët Hennessy, We Don't Just Create Exceptional Experiences - We Live Them.
For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.
We're thrilled to announce an opening for an Assistant Brand Manager. Reporting to the Senior Brand Manager, you will be responsible for developing marketing strategies and plans for the Hennessy portfolio to maximize brand equity and drive business growth in the market.
We are looking for an ambitious, dynamic, and detail-oriented marketer who is passionate about building iconic brands. In this role, you will play a critical part in executing the local marketing strategy, driving brand desirability, and accelerating growth for the Hennessy portfolio. A key focus will be leading strategic activations and trade partnerships across channels, while strengthening on-trade and retail visibility through impactful consumer experiences.
You will also be responsible for building strong agency partnerships and leading the flawless execution of brand campaigns and on-ground activations. In addition to managing the A&P budget and monitoring market and consumer trends, you will work closely with Management and Sales teams to achieve business objectives.
At Moët Hennessy, we are committed to creating a workplace where people aspire to grow and thrive. We empower our people, value diverse perspectives, and foster a culture built on inclusivity, honesty, and authenticity.
You will have the opportunity to work in an innovative and cross-cultural environment where you will be encouraged to develop your entrepreneurial mindset and pioneering spirit. We support our people in pursuing their career aspirations and exploring mobility opportunities across countries, as well as within both Moët Hennessy and the wider LVMH Group.
If you want to inspire and be inspired, to craft exceptional experiences while experiencing the very best in craftsmanship, Moët Hennessy is where you'll flourish.
#LI-Hybrid
How you will contribute…
1) Marketing & Business Strategy
- Contribute to the development of the long-term strategic plan for Singapore.
- Define and implement marketing strategies for your brands aligned with business objectives, brand equity, market dynamics, and consumer-centric principles across all touchpoints of the consumer journey.
- Drive the creation and execution of annual 360 marketing plans, including product launches, campaign prioritization, experiential concepts, ATL/BTL activations, budget allocation, and ROI measurement.
- Partner closely with the Commercial and Sales teams to develop channel-specific strategies, promotions, visibility programs, and trade partnerships that drive brand desirability and business growth.
- Support the Senior Brand Manager in executing the local marketing calendar, new product launches, and thematic campaigns.
2) Marketing, Digital & PR Activations
- Directly manage end-to-end brand management.
- Lead the conceptualization, planning, and delivery of activation campaigns across various channels (digital, out-of-home media, experiential, visual merchandising, and channel plans) in close collaboration with the Commercial team.
- Develop and execute localized marketing and trade initiatives across key consumer touchpoints, ensuring strong brand visibility and premium consumer experiences.
- Lead holistic amplification plans across paid, owned, and earned channels with a strong audience- and culture-led approach.
- Drive excellence by collaborating with internal and external partners to maximize brand visibility, impact, and consumer engagement while ensuring consistent campaign performance tracking.
- Plan and execute experiential events, trade activations, tastings, and consumer engagement programs to drive brand equity and commercial performance.
- Manage and evaluate Media, PR, and BTL agencies to achieve optimum performance across all executions.
- Monitor various aspects of brand performance through market visits, research, and trade feedback.
3) Partnerships & Stakeholder Management
- Work closely with the other Senior Brand Managers to ensure alignment of priorities, ways of working, communication, and team spirit across the full MH portfolio.
- Be able to articulate and share a clear vision with key stakeholders regarding Singapore consumers, market dynamics, and cultural specificities.
- Cultivate and manage relationships with key stakeholders across the region, Maisons, agencies, customers, and industry influencers.
- Collaborate closely with Customer Marketing teams to ensure effective execution of key brand initiatives and commercial programs.
- Collaborate with cross-functional teams to ensure alignment between marketing strategies and business objectives (Retail, Finance, Maisons, Media, Digital, E-retail, etc.).
- Promote the SEA markets within the Group through regular communication and influence.
4) Analytics, Financial Management & Operations
- Monitor market, consumer, and channel trends to identify opportunities and risks.
- Track and analyze campaign performance, volume, market share, and ROI to generate actionable insights and recommendations.
- Manage A&P budgets, purchase orders, vendor relationships, and financial tracking to ensure effective investment management.
- Coordinate with Supply Chain, Logistics, and regional stakeholders to ensure product availability and timely delivery of brand assets.