Key Responsibilities
- Customer Acquisition: Execute initiatives to attract new customers, increase membership sign-ups and grow the customer database through outlets and digital channels.
- Customer Retention & CRM: Manage customer engagement activities, including birthday rewards, WhatsApp and SMS campaigns, customer reactivation and follow-up programmes.
- Loyalty Programme Management: Support A-Coins campaigns, reward redemption, member education and initiatives that encourage repeat purchases.
- Campaign Execution: Coordinate customer engagement campaigns, health screening recruitment, seasonal promotions and outlet activation activities.
- Outlet Engagement: Communicate campaign guidelines, monitor outlet participation and provide operational support.
- Customer Experience: Gather customer feedback, identify customer pain points and recommend improvements to the customer journey.
- Performance Reporting: Track customer acquisition, campaign participation, conversion, retention and redemption KPIs. Prepare weekly and monthly reports.
- Digital Engagement: Support WhatsApp, SMS, NFC, CRM systems and automated customer engagement workflows.
- Cross-Functional Collaboration: Work closely with Marketing, Operations, Digital Innovation and other departments to ensure successful campaign execution.
- Continuous Improvement: Suggest creative ideas to improve engagement, streamline workflows and enhance operational efficiency.
Requirements
- Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
- Experience in customer engagement, customer service, retail operations, CRM or marketing campaigns is an advantage.
- Outgoing, energetic and people-oriented personality with strong interpersonal skills.
- Confident communicator who enjoys interacting with customers and different stakeholders.
- Creative, proactive and comfortable taking initiative.
- Strong coordination, multitasking and problem-solving abilities.
- Comfortable working with campaign KPIs, customer data and performance reports.
- Proficient in Microsoft Office; CRM or digital marketing experience is an added advantage.
- Able to work independently and collaborate with cross-functional teams.
- Fresh graduates with strong communication skills and a willingness to learn are encouraged to apply.
Who We're Looking For
Someone who loves connecting with people, is confident in sharing ideas, enjoys organizing activities and is excited to create engaging customer experiences.
Pay: RM2,200.00 - RM4,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Work Location: In person