全职 Senior Marketing Managers- Mandarin (Property Development) 工作, 薪水 up to MYR 18,000, AG STAFFING Federal Territory 公司招聘中 - Ricebowl

1. POSITION OVERVIEW

The ideal candidate must possess a strong understanding of Malaysia's property market, particularly market trends, buyer behaviour, competitive developments, pricing strategies and evolving market demands. someone who has a strong sense of market direction, can identify emerging opportunities, anticipate market changes and translate market intelligence into practical marketing strategies that support project positioning, sales performance and business growth.

The candidate should have a proven track record with reputable property developers in Malaysia, with hands-on experience in property project launches, strategic marketing, branding, digital marketing and sales-driven campaigns.

2. KEY RESPONSIBILITIES

A. Strategic Marketing & Business Planning

• Develop and implement comprehensive marketing strategies aligned with the Company's business objectives, project positioning and sales targets.
• Formulate annual and project-specific marketing plans, including budgets, campaign schedules, marketing channels and measurable performance indicators.
• Work closely with Senior Management to develop effective go-to-market strategies for new property launches and ongoing developments.
• Identify new marketing opportunities and recommend innovative approaches to strengthen the Company's market presence and competitiveness.
• Evaluate the effectiveness of marketing initiatives and make timely adjustments based on market conditions and sales performance.

B. Property Market Intelligence & Competitor Analysis

• Monitor Malaysia's property market trends, economic conditions, buyer preferences, market sentiment and emerging development opportunities.
• Conduct regular competitor analysis covering project launches, selling prices, promotional packages, sales incentives, product offerings and market positioning.
• Demonstrate a strong understanding of market movements and the ability to anticipate changes in demand, pricing and purchasing behaviour.
• Provide Management with meaningful market intelligence, strategic recommendations and practical insights to support business decisions.
• Identify potential gaps between the Company's product offerings and market expectations, and recommend appropriate adjustments.
• Assess market demand and absorption rates to support product positioning, launch timing and marketing strategies.

C. Project Launches, Branding & Marketing Campaigns

• Lead the planning, coordination and execution of marketing campaigns for residential, commercial and mixed-use developments.
• Develop compelling project positioning, unique selling propositions (USPs) and marketing messages to differentiate company's developments from competing projects.
• Oversee the preparation of marketing materials, including brochures, advertisements, project presentations, digital content, sales galleries and promotional collateral.
• Plan and manage project launches, roadshows, exhibitions, promotional events and other lead-generation activities.
• Ensure consistent branding, professional presentation and quality across all marketing platforms.
• Collaborate with internal teams and external agencies to ensure marketing initiatives are delivered within the approved budget and timeline.

D. Sales Support & Revenue-Driven Marketing

• Work closely with the Sales Team to develop targeted marketing campaigns that generate quality leads, improve conversion rates and support sales targets.
• Analyse lead-generation performance, customer acquisition costs, campaign effectiveness and sales conversion results.
• Recommend appropriate promotional packages, sales incentives and marketing approaches based on competitor activity and buyer demand.
• Support the Sales Team in identifying target customer segments, understanding buyer objections and developing effective sales propositions.
• Review sales performance and market feedback to identify opportunities for improving project take-up rates.
• Ensure marketing expenditure contributes measurable value to the Company's sales and revenue objectives.

E. Digital Marketing & Lead Generation

• Develop and oversee digital marketing strategies across relevant online platforms, including social media, property portals, search engines and digital advertising channels.
• Manage and evaluate the performance of digital marketing agencies, advertising partners and creative service providers.
• Monitor key digital marketing indicators, including lead quality, conversion rates, cost per lead and return on advertising expenditure.
• Explore emerging digital marketing tools, customer engagement platforms and data-driven marketing approaches to enhance campaign effectiveness.
• Ensure that digital marketing activities are aligned with the Company's branding and sales objectives.

F. Budget Management, Reporting & Performance Monitoring

• Prepare and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
• Establish measurable marketing KPIs and regularly assess campaign performance against approved objectives.
• Prepare periodic marketing reports covering campaign results, lead generation, competitor activities, market developments and proposed action plans.
• Present market findings, strategic recommendations and marketing performance updates to Senior Management.
• Maintain proper monitoring and follow-up of marketing initiatives to ensure accountability and timely execution.

G. Leadership, Stakeholder Management & Collaboration

• Lead, guide and develop the marketing team to achieve departmental objectives and maintain high professional standards.
• Work closely with Sales, Project Development, Finance and other relevant departments to ensure marketing strategies are aligned with project objectives.
• Manage relationships with advertising agencies, media partners, consultants, event organisers and other external stakeholders.
• Demonstrate strong ownership, initiative and accountability in executing assigned responsibilities.
• Ensure that management directives are properly communicated, followed through and implemented within the agreed timelines.

3. QUALIFICATIONS & EXPERIENCE

• Mandatory Requirements
• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Real Estate, Property Management or a related discipline.
• Minimum 5–6 years of relevant marketing experience with established and reputable property developers in Malaysia, preferably with direct involvement in residential, commercial or mixed-use developments.
• Proven track record in developing and executing successful property marketing strategies, project launches and sales-driven campaigns.
• Proficiency in Mandarin is mandatory, with the ability to speak, understand and communicate effectively in Mandarin. Good command of English and Bahasa Malaysia is also required.
• Strong knowledge of Malaysia's property development industry, including current market trends, competitor activities, property pricing, buyer preferences and marketing strategies.
• Demonstrated ability to analyse market conditions, identify commercial opportunities and translate findings into practical and effective marketing plans.
• Hands-on experience in digital marketing, branding, lead generation, advertising campaigns and marketing budget management.
• Strong presentation, negotiation, communication and stakeholder management skills.
• Ability to work independently, exercise sound commercial judgement and provide strategic recommendations to Senior Management.

Preferred Qualifications

• Previous employment with established Malaysian property developers, with demonstrable involvement in successful project launches and marketing campaigns.
• Experience in the Klang Valley property market, particularly Kuala Lumpur and Selangor.
• Exposure to the full property development marketing cycle, from pre-launch planning and product positioning to project launch, sales campaigns and inventory clearance.
• Experience managing marketing teams, external agencies and substantial project marketing budgets.
• Strong professional network within the Malaysian property development, advertising, media and real estate industries.

4. KEY COMPETENCIES & PERSONAL ATTRIBUTES

• The ideal candidate should demonstrate the following qualities:
• Strong Market Acumen: Possesses a keen sense of market movements and understands what drives property demand, pricing and buyer decisions.
• Commercially Minded: Understands that marketing must ultimately contribute to sales performance, revenue generation and business growth.
• Strategic & Analytical: Able to interpret market information, assess risks and recommend practical, commercially sound strategies.
• Proactive & Resourceful: Takes initiative, identifies opportunities and proposes solutions without relying on constant direction.
• Results-Oriented: Focuses on measurable outcomes, timely execution and continuous improvement.
• Leadership & Accountability: Able to lead a team, coordinate across departments and take ownership of assigned responsibilities.
• Strong Communication: Confident in presenting proposals, defending recommendations and engaging effectively with Senior Management.
• Adaptability: Able to respond quickly to changes in market conditions, customer expectations and business priorities.

Job Type: Permanent

Pay: RM15,000.00 - RM18,000.00 per month

Work Location: In person