Role Description
Grow sales and strengthen relationships with retail, wholesale, or distribution partners. Develop account plans, coordinate product availability and promotions, and monitor performance to achieve revenue and profitability targets while supporting sustainable channel growth.
Key Responsibilities
- Develop account plans aligned with sales targets, customer priorities, and channel strategy.
- Build relationships with buyers, category managers, business owners, and partner sales teams.
- Present product ranges, new launches, pricing proposals, and promotional opportunities.
- Negotiate listings, trading terms, discounts, and promotional support within delegated authority.
- Monitor sales, margins, inventory, returns, and account performance.
- Prepare forecasts and coordinate replenishment with planning, logistics, and customer service teams.
- Track sell-in and sell-through where data is available, identifying stock imbalances and demand gaps.
- Coordinate merchandising, promotions, product training, and launch activities.
- Resolve order, delivery, invoicing, and service issues with relevant teams.
- Monitor payment status and coordinate overdue account follow-up with finance.
- Identify opportunities for additional listings, wider distribution, and account expansion.
- Maintain accurate CRM records, agreements, forecasts, and account review materials.
Role-Specific Responsibilities
- Retail Account Executive: Manage assigned retail accounts, coordinate listings and promotions, and support store-level availability, visibility, and sales execution.
- Wholesale Account Manager: Develop wholesale customer relationships, negotiate volume-based commercial arrangements, and manage assortment, order cycles, and account profitability.
- Distributor Account Manager: Lead distributor business reviews and joint plans, monitor stock and downstream sales, and coordinate market coverage, partner capabilities, and channel performance.
Qualifications
- Relevant experience in account management, retail sales, wholesale, distribution, or channel sales.
- Understanding of trade terms, pricing, margins, inventory, and sales forecasting.
- Strong communication, negotiation, and relationship-building skills.
- Ability to analyze account performance and develop practical growth recommendations.
- Proficiency in spreadsheets and familiarity with CRM or ERP systems.
- Strong organizational skills and attention to detail.
- Ability to coordinate cross-functional teams and manage competing account priorities.
- Sound commercial judgment and a customer-focused approach.
- A diploma or degree in business, marketing, supply chain management, or a related field, or equivalent practical experience.
- For manager roles, experience independently managing account plans, negotiations, and commercial targets.
Preferred Qualifications
- Relevant product category knowledge and established channel relationships.
- Experience with joint business planning, trade promotions, and promotional effectiveness analysis.
- Familiarity with retailer portals, electronic ordering, or syndicated sales data.
- Experience managing multiple territories, distributors, or cross-border accounts.
- Exposure to credit management, channel conflict resolution, or distributor onboarding.
- Ability to travel for customer meetings, store visits, and partner reviews where required.
Scope by Role
- Retail Account Executive: Owns day-to-day commercial coordination and sales development for assigned retailers.
- Wholesale Account Manager: Owns wholesale account relationships, trading plans, and profitable sales growth.
- Distributor Account Manager: Owns distributor relationships and joint execution, balancing sales growth, stock health, market coverage, and partner performance.