- Singapore
全职 Social Media Executive 工作, 薪水 up to SGD 4,000, HEY CO GROUP PTE. LTD. 公司招聘中 - Ricebowl
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ABOUT US
The Hey Co Group is a homegrown Singapore F&B group founded in 2016. Over nine years we have built and scaled a portfolio of brands across quick-service, casual dining, cafe, restaurant and bar. We are not a chain. Each brand has its own identity, its own audience, and its own reason to exist — and we obsess over quality and consistency across every touchpoint, including the ones on people's screens.
Social media is where most people meet our brands for the first time. A single Reel can fill a restaurant on a quiet Tuesday. That is why this role sits at the heart of how we grow.
THE ROLE
We are looking for a creative Social Media Executive to support our Branding & Marketing Manager in bringing six distinct brands to life.
You will be the hands-on engine of our social channels — creating content and caring for our communities. You bring the ideas and the execution. The Branding & Marketing Manager brings the strategy and brand direction. Together you will make sure each brand shows up consistently, on time, and looking its best, every single week.
We are a team that embraces AI, and we want someone who uses it to create faster and think bigger — from ideation through to editing.
This is a great role for a creative, platform-native person who wants to do the work, learn fast, and see their content reach thousands of guests.
A DAY IN THE LIFE
No two days look the same. A typical week might involve shooting a new menu launch at one of our cafes in the morning, editing a batch of Reels and Stories over lunch, scheduling the week's posts, replying to a wave of comments and DMs, checking how last week's content performed, and syncing with the Branding & Marketing Manager on an upcoming campaign.
Some days are quiet and edit-heavy. Others are fast, on-location and full of energy.
WHAT YOU WILL DO
Create content — shoot, edit, schedule and publish posts, Reels and Stories across our brands, following the direction and calendar set with the Branding & Marketing Manager
Shoot and edit — capture short-form video and photography in-store and on-location, quickly, with a phone and light kit
Community — reply to comments and DMs across assigned brand accounts, engage followers, and keep each brand's tone right. Escalate service issues and complaints to the relevant outlet manager promptly
Support campaigns — support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans
Paid social support — set up and boost posts across Meta and TikTok under the Branding & Marketing Manager's direction. Monitor spend and basic performance, and flag what is and is not working
Local SEO support — keep our Google Business Profiles current across outlets (hours, photos, menus, review responses) and apply keyword and caption basics so our content is easier to find
KOL coordination — coordinate influencer and food creator visits: scheduling, logistics and hosting on the day
Use AI — use AI tools to work faster and smarter: drafting captions and ideas, generating and editing images and video, researching trends, and streamlining your day to day
Report — track reach, engagement, saves and follower growth by brand, and share a simple monthly update on what is working and what is not
Consistency and ideas — keep each brand's tone, look and quality distinct and consistent, and bring fresh, on-trend ideas to the table
WHAT YOU WILL BRING
Essential:
One to three years in social media and content — F&B, hospitality, lifestyle or agency
A portfolio, showreel, or links to two or three accounts you have personally run. Applications without work samples will not be reviewed
A creative, ideas-driven eye for aesthetics, storytelling, and food that looks irresistible
Strong hands-on skills across Instagram, TikTok and Facebook, plus shooting and editing short-form video and photography
Working knowledge of Meta Ads Manager and TikTok Ads Manager at boosting and basic campaign level
Basic understanding of local SEO — keywords, captions, hashtags, and Google Business Profile management
Comfortable using AI tools (ChatGPT, Canva AI, CapCut, image and video generators) to create, ideate and work efficiently
Able to juggle several brands and deadlines without dropping quality, and to hold distinct brand voices apart rather than blending them into one
Comfortable working in live restaurant environments, including occasional evenings and weekends for shoots
A genuine love for food, hospitality, culture and people
Based in Singapore and able to travel between our outlets
Advantageous:
Basic design ability (Canva, Figma or Adobe)
Familiarity with Xiaohongshu
Written Mandarin
Experience with a multi-outlet or multi-brand group
Familiarity with the Singapore F&B and dining scene
HOW TO APPLY
Send the following to *************:
Your CV
A short note on why this excites you
Links to content you have created — a portfolio, a showreel, or two to three accounts you have run, with a line on what you were responsible for
The Hey Co Group (HCG) is a Singapore-born F&B group founded in 2016. In under a decade, we've grown into a family of brands spanning — each built with the same obsession: concepts that are timeless, consistent, and genuinely good. We do not chase trends but rather market demands; we're building things that last, held together by a tight ecosystem across branding, marketing, operations, supply chain, and cost.
What makes HCG different is how we work. We move fast, we stay hands-on, and we care as much about our people as we do our product. Our teams have real ownership, direct access to leadership, and the room to grow with the group as we expand. Whether you're behind the bar, in the kitchen, running an outlet, or supporting from HQ, you're part of building something — not just clocking a shift.
We look for people who are curious, gritty, and take pride in getting the details right. If you want to learn fast, be trusted with responsibility, and grow alongside a group that's still hungry, HCG is a place to build a career — not just find a job.
The Hey Co Group is a homegrown Singapore F&B group founded in 2016. Over nine years we have built and scaled a portfolio of brands across quick-service, casual dining, cafe, restaurant and bar. We are not a chain. Each brand has its own identity, its own audience, and its own reason to exist — and we obsess over quality and consistency across every touchpoint, including the ones on people's screens.
Social media is where most people meet our brands for the first time. A single Reel can fill a restaurant on a quiet Tuesday. That is why this role sits at the heart of how we grow.
THE ROLE
We are looking for a creative Social Media Executive to support our Branding & Marketing Manager in bringing six distinct brands to life.
You will be the hands-on engine of our social channels — creating content and caring for our communities. You bring the ideas and the execution. The Branding & Marketing Manager brings the strategy and brand direction. Together you will make sure each brand shows up consistently, on time, and looking its best, every single week.
We are a team that embraces AI, and we want someone who uses it to create faster and think bigger — from ideation through to editing.
This is a great role for a creative, platform-native person who wants to do the work, learn fast, and see their content reach thousands of guests.
A DAY IN THE LIFE
No two days look the same. A typical week might involve shooting a new menu launch at one of our cafes in the morning, editing a batch of Reels and Stories over lunch, scheduling the week's posts, replying to a wave of comments and DMs, checking how last week's content performed, and syncing with the Branding & Marketing Manager on an upcoming campaign.
Some days are quiet and edit-heavy. Others are fast, on-location and full of energy.
WHAT YOU WILL DO
Create content — shoot, edit, schedule and publish posts, Reels and Stories across our brands, following the direction and calendar set with the Branding & Marketing Manager
Shoot and edit — capture short-form video and photography in-store and on-location, quickly, with a phone and light kit
Community — reply to comments and DMs across assigned brand accounts, engage followers, and keep each brand's tone right. Escalate service issues and complaints to the relevant outlet manager promptly
Support campaigns — support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans
Paid social support — set up and boost posts across Meta and TikTok under the Branding & Marketing Manager's direction. Monitor spend and basic performance, and flag what is and is not working
Local SEO support — keep our Google Business Profiles current across outlets (hours, photos, menus, review responses) and apply keyword and caption basics so our content is easier to find
KOL coordination — coordinate influencer and food creator visits: scheduling, logistics and hosting on the day
Use AI — use AI tools to work faster and smarter: drafting captions and ideas, generating and editing images and video, researching trends, and streamlining your day to day
Report — track reach, engagement, saves and follower growth by brand, and share a simple monthly update on what is working and what is not
Consistency and ideas — keep each brand's tone, look and quality distinct and consistent, and bring fresh, on-trend ideas to the table
WHAT YOU WILL BRING
Essential:
One to three years in social media and content — F&B, hospitality, lifestyle or agency
A portfolio, showreel, or links to two or three accounts you have personally run. Applications without work samples will not be reviewed
A creative, ideas-driven eye for aesthetics, storytelling, and food that looks irresistible
Strong hands-on skills across Instagram, TikTok and Facebook, plus shooting and editing short-form video and photography
Working knowledge of Meta Ads Manager and TikTok Ads Manager at boosting and basic campaign level
Basic understanding of local SEO — keywords, captions, hashtags, and Google Business Profile management
Comfortable using AI tools (ChatGPT, Canva AI, CapCut, image and video generators) to create, ideate and work efficiently
Able to juggle several brands and deadlines without dropping quality, and to hold distinct brand voices apart rather than blending them into one
Comfortable working in live restaurant environments, including occasional evenings and weekends for shoots
A genuine love for food, hospitality, culture and people
Based in Singapore and able to travel between our outlets
Advantageous:
Basic design ability (Canva, Figma or Adobe)
Familiarity with Xiaohongshu
Written Mandarin
Experience with a multi-outlet or multi-brand group
Familiarity with the Singapore F&B and dining scene
HOW TO APPLY
Send the following to *************:
Your CV
A short note on why this excites you
Links to content you have created — a portfolio, a showreel, or two to three accounts you have run, with a line on what you were responsible for
The Hey Co Group (HCG) is a Singapore-born F&B group founded in 2016. In under a decade, we've grown into a family of brands spanning — each built with the same obsession: concepts that are timeless, consistent, and genuinely good. We do not chase trends but rather market demands; we're building things that last, held together by a tight ecosystem across branding, marketing, operations, supply chain, and cost.
What makes HCG different is how we work. We move fast, we stay hands-on, and we care as much about our people as we do our product. Our teams have real ownership, direct access to leadership, and the room to grow with the group as we expand. Whether you're behind the bar, in the kitchen, running an outlet, or supporting from HQ, you're part of building something — not just clocking a shift.
We look for people who are curious, gritty, and take pride in getting the details right. If you want to learn fast, be trusted with responsibility, and grow alongside a group that's still hungry, HCG is a place to build a career — not just find a job.
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