全职 Marketing Executive 工作, 薪水 up to MYR 4,000, Kwan Kee Johor 公司招聘中 - Ricebowl

Role Summary

We are looking for a creative, data-driven Marketing Executive to take full ownership of social media strategy, content creation, and community management for two of our key food brands. You will act as the sole in-house point of contact for both brands’ digital presence, driving engagement, brand love, and sales conversion.

Key Responsibilities1. Social Media Strategy & Planning

• Develop and execute brand-specific social media strategies (platforms: Instagram, Facebook, TikTok, LinkedIn – as relevant per brand).
• Set monthly content calendars aligned with product launches, seasonal campaigns, and brand identity.
• Define KPIs (engagement, reach, conversions, share of voice) and track performance weekly.

2. Content Creation & Curation

• Produce high-quality, on-brand visual and written content: photos, short-form videos (Reels/TikToks), behind-the-scenes factory/kitchen content, user-generated content (UGC) repurposing.
• Coordinate with internal kitchen/R&D teams for food styling, recipe development, and product shots.
• Write compelling captions, stories, and ad copy tailored to each brand’s tone (e.g., fun & trendy vs. premium & health-focused).

3. Community Management & Engagement

• Respond to comments, DMs, reviews, and mentions within 24 hours.
• Proactively engage with followers, foodies, influencers, and complementary brands.
• Manage brand reputation and escalate any crisis issues (e.g., product complaints).

4. Growth & Paid Social (if applicable)

• Plan and manage small-budget paid campaigns (Meta Ads, TikTok Ads) to boost reach and conversions.
• Identify and collaborate with micro-influencers and food bloggers for each brand.

5. Performance Analysis & Reporting

• Use native analytics (Meta Business Suite, TikTok Analytics) and tools like Canva, Later, or Hootsuite.
• Prepare weekly one-page reports and monthly deep-dive reviews for each brand.
• Provide actionable insights for content optimization and audience growth.

6. Cross-Functional Collaboration

• Work with sales, NPD (new product development), and operations teams to align social content with inventory and pricing.
• Liaise with external agencies (if any) for photography, videography, or paid media.

Qualifications & RequirementsAreaMust-HaveExperience2–4 years in social media / digital marketing (F&B or food manufacturing preferred)PortfolioProven track record growing two or more brand accountsSkillsCopywriting, basic video editing (CapCut / InShot), Canva/Adobe Suite, social scheduling toolsMindsetOwner mentality – you treat each brand as your ownNice-to-haveFood photography / styling skills, knowledge of food safety guidelines for social assetsSuccess Metrics (KPIs)

• Brand A – Monthly engagement rate ≥ 4.5%
• Brand B – Follower growth 8% QoQ
• Combined reach from organic content: 200k+ monthly
• Positive sentiment > 90% on comments
• UGC submissions: 50+ per brand per quarter

Reporting & Ownership ClarityYou are the single accountable person (SAP) for both brands’ social media performance. No shared ownership with other team members – you control strategy, content, posting, and reporting.

职位类型：全职

薪资： RM2,600.00至RM4,000.00（每月 ）

Work Location: 现场办公