COMPANY BACKGROUND
Arena Edu Ventures is an education and career solutions company operating through JanaKerja, a platform that connects students and job seekers with education opportunities, career programs and employment pathways. We provide professional guidance, recruitment support and industry-focused solutions to help individuals enhance their skills and achieve their academic and career goals.
Primary Responsibilities :
- Design and implement comprehensive paid media strategies to drive marketing and sales goals.
- Conduct in-depth research on audience behavior, market trends, and relevant Oil and Gas and Maritime keywords.
- Strategically allocate and manage ads spend across multiple digital platforms.
- Plan, execute, and optimize paid advertising campaigns on TikTok, Meta (Facebook & Instagram) and Google Ads (Search & Display).
- Analyze campaign metrics (CTR, CPC, CPM, ROAS, conversions) and generate performance reports.
- Build and maintain custom, lookalike, and retargeting audiences for better ad targeting.
- Contribute to the creation of lead generation funnels.
- Monitor ads and benchmark performance for continuous improvement.
Requirements :
- Diploma or Degree in Marketing, Digital Media, E-commerce or any related discipline.
- At least 2 years of experience in managing digital ad campaigns on Meta, Google, and TikTok.
- Proficient in analytics tools such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
- Familiarity with consumer behavior within the education/training sector.
- Strong attention to detail and ability to juggle multiple campaigns effectively.
- Creative thinker with a knack for turning performance insights into strategic actions.
Pay: RM2,500.00 - RM4,500.00 per month
Benefits:
- Meal allowance
- Opportunities for promotion
- Professional development
Work Location: In person