Work location: Tai Seng, North-East Region, Singapore
Employment type: Full-time
Salary: S$3,500–5,000 per month
Key responsibilities
- Plan, set up, manage and optimise Google Ads campaigns based on business objectives
- Conduct keyword research and identify relevant search terms and opportunities
- Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
- Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
- Analyse campaign data and identify areas for improvement
- Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance
- Conduct A/B testing on ad copy, keywords, audiences and campaign strategies
- Monitor search terms and manage negative keywords to improve traffic quality
- Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives
- Track leads, conversions and other relevant campaign results
About You
- Hands-on experience managing Google Ads campaigns is required
- Proven experience in Google Ads / PPC / Paid Search
- Strong understanding of Google Ads campaign setup, keyword targeting, bidding and optimisation
- Familiar with Google Analytics and Google Tag Manager
- Experience with conversion tracking and campaign performance analysis
- Comfortable working with advertising data, metrics and performance reports
- Strong analytical and problem-solving skills
- Able to manage multiple campaigns and budgets independently
- Good understanding of digital marketing and paid advertising principles
- Strong attention to detail and willingness to continuously optimise campaign performance