- Hong Kong Hong Kong
工作地点
职位描述
岗位职责
Digitas Hong Kong Limited
Overview
Founded in 1926, Publicis Groupe is one of the world's largest communications groups. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain.
In Hong Kong, we bring together expertise across creativity, media, data, technology, and artificial intelligence to help clients transform their businesses and accelerate growth. By combining diverse capabilities and best-in-class talent, we create transformative ideas, meaningful consumer experiences, and measurable business outcomes in a data-led, digital-first world.
"Power of One" Strategy
Publicis Groupe Hong Kong embraces the Power of One strategy to operate under a fully integrated model. With all agencies and disciplines working under one roof, we are uniquely positioned to deliver connected thinking, faster collaboration, and seamless solutions for our clients.
Why Join Us
Be part of one of the world's leading communications groups
Work alongside experts across creative, media, data, technology, and commerce
Grow through continuous learning, development, and global career opportunities
Experience a collaborative, inclusive, and people-first culture
Enjoy a modern workplace designed to support connection, wellbeing, and creativity
Key responsibilities:
Develop, manage, and optimise paid search (SEM) and programmatic display/video campaigns, working closely with internal digital specialists and local market media teams
Stay up to date on evolving digital media, with a deep understanding of Hong Kong's online landscape, and an eagerness to adapt to new platforms and technologies
Coordinate with the performance team to track, measure, and report campaign effectiveness, ensuring ongoing optimisation to achieve client KPIs
Prepare, consolidate, and present campaign reports and actionable insights to clients and internal stakeholders
Participate in regular meetings with clients and agency teams, providing intelligent input on campaign strategy and digital opportunities
Collaborate with local media teams to plan and execute digital investment across SEM, programmatic, and social channels as required
Write proposals, build strong PowerPoint presentations, and deliver clear, engaging campaign updates or recommendations to clients
Stay informed on local and global digital trends, bringing fresh ideas and recommendations to the team
Requirements:
3–5 years' experience managing SEM (Google Ads/Baidu) and programmatic advertising campaigns in agency or client-side environments
Solid knowledge of Hong Kong's digital media market; regional media/platform exposure a plus
Fluent in written and spoken English, Cantonese, and Mandarin (Cantonese required)
Direct experience using ad platforms such as Google Ads, DV360, The Trade Desk, Google Analytics, Campaign Manager 360, and/or similar DSPs
Strong reporting, analytical, and PowerPoint presentation skills
Previous experience in a 4A's or major global media agency is ideal
Team-and client-oriented mentality, proactive problem-solver, effective communicator
All information collected will be solely used for recruitment purposes only.
Disclaimer:
At Publicis Groupe Hong Kong, our recruitment process is secure and transparent, requiring only your resume for job applications. We will never request sensitive information such as bank details, passwords, or payments, nor will we ask you to perform tasks on unverified platforms. If you receive suspicious messages claiming to be from us, please verify their authenticity by contacting ••••*************
重要安全守则
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