Role Description
Develop and manage social media strategies that strengthen brand awareness, engage audiences, and support business objectives. Oversee content, community interactions, and performance analysis to maintain a consistent and effective brand presence.
Key Responsibilities
- Develop social media plans, content calendars, and campaign schedules.
- Create and coordinate platform-appropriate content with creative teams.
- Manage publishing and maintain consistent brand messaging.
- Monitor comments and messages, respond appropriately, and escalate sensitive issues.
- Track performance and use audience insights to improve content and campaigns.
- Coordinate paid social campaigns, budgets, and testing where applicable.
- Monitor trends and identify relevant opportunities for audience engagement.
Qualifications
- Degree in marketing, communications, media, or a related field, or equivalent experience.
- Relevant experience managing social media accounts and campaigns.
- Strong writing, content planning, and community management skills.
- Understanding of social media analytics and paid advertising.
- Familiarity with publishing, reporting, and content creation tools.
- Creativity, sound judgment, and strong organizational skills.
- Ability to manage multiple channels and collaborate across teams.