全职 Trade Marketing Executive 工作, 薪水, Asahi Holdings Southeast Asia 公司招聘中 - Ricebowl

Company Overview

Asahi’s maiden foray into Southeast Asia started back in 2011 with the acquisition of a well-established soft drink company, followed by expansion into the dairy market in 2014. In 2019, Asahi Holdings Southeast Asia (AHSEA) was established to develop and grow the region by delivering high quality, great tasting beverages for the rapidly growing young 700 million SEA population. Today, with 2000 employees, good R&D and production facilities, we produce a diverse range of beverages for not only SEA countries but also export to more than 30 international markets.

Capital F&B Pte Ltd is a Singapore-based beverage company and a joint venture with Asahi Group Holdings. We are responsible for the sales, marketing, and distribution of Asahi's premium beer portfolio in Singapore, including globally renowned brands such as Asahi Super Dry, Peroni Nastro Azzurro, Pure Blonde and Pilsner Urquell. Guided by Asahi's philosophy and commitment to quality, we strive to deliver great taste experiences and bring more fun to life for our customers and consumers in Singapore.

Main Purpose of the Job

The Trade Marketing Executive works closely with the Brand Manager to bring ideas to life across bars, restaurants and retail outlets. You will plan and execute activations that raise brand visibility, create engaging consumer experiences and support growth across our portfolio.

Accountabilities & Deliverable

1) Trade Marketing Support

• Translate brand plans into channel and outlet activation calendars across On-Trade and Off-Trade, coordinating timelines, deliverables and stakeholders from brief to completion.
• Coordinate with internal teams and external vendors to ensure timely delivery of trade marketing initiatives.

2) Retail & Channel Execution

• Support the execution of in-store promotions, POSM placement and merchandising activities to enhance brand visibility.
• Conduct regular outlet visits to review brand presence, pricing, competitor activity and execution quality; document findings, recommend actions and track closure with Sales.

3) POS Materials & Merchandising

• Assist in the development, production and distribution of POS materials (e.g. posters, banners, shelf talkers).
• Track POSM inventory and ensure timely deployment to outlets and channel partners.

4) Brand Experiential Support

• Support the planning and on-ground execution of brand activations, events and festivals.
• Assist in coordinating logistics, vendors and manpower for trade marketing events.

5) Budget & Vendor Administration

• Assist in tracking trade marketing expenditure against budget.
• Support in obtaining quotations, processing purchase orders and liaising with vendors.

6) Reporting & Administration

• Prepare reports on trade marketing activities, including campaign execution, market visit findings and expenditure tracking.
• Maintain organised records of trade marketing collaterals, contracts and vendor documentation.

Qualifications

• Diploma in Business, Marketing or a related field.
• At least three years of relevant experience, preferably in FMCG. Experience in the beer or beverage industry is an advantage.
• Proactive, resourceful and positive, with a willingness to take initiative.
• Organised and detail-oriented, with the ability to manage multiple tasks.
• Good communication and interpersonal skills, with the ability to work effectively with internal teams and external vendors.
• Proficient in Microsoft Excel, PowerPoint and Word.
• Willing to travel for market visits and event support, including occasional evening or weekend work.
• Interest in beer, food, culture, sport, music or live events is welcome.