全职 Digital Marketing Manager 工作, 薪水, PRIME FUTURE EDUTECH PTE. LTD. Federal Territory 公司招聘中 - Ricebowl

Digital Marketing Manager

Role Overview

We are looking for a hands-on and commercially minded Digital Marketing Manager to drive paid media, creative development, and full-funnel sales growth.

This role is not focused solely on lead generation. The successful candidate will understand the entire sales journey—from customer acquisition and lead qualification to sales conversion and revenue—and take ownership of both sales growth and acquisition costs.

Key Responsibilities:

Paid Media and Campaign Execution

Plan, execute, and optimize campaigns across Meta, Google Ads, TikTok, YouTube, and other relevant paid media platforms

Manage the full campaign lifecycle, including account setup, targeting, bidding, budgeting, tracking, testing, and optimization

Allocate budgets across campaigns and channels to maximize revenue and marketing efficiency

Run structured experiments across audiences, creatives, offers, placements, landing pages, and bidding strategies

Monitor performance closely and make timely, data-driven adjustments

Stay current with platform updates, advertising formats, and emerging acquisition channels

Creative Development

Independently develop campaign concepts, messaging, copy, static visuals, and short-form video creatives

Adapt creatives for different platforms, audience segments, funnel stages, and advertising formats

Translate customer pain points and product value propositions into compelling advertising content

Build a systematic creative-testing process to identify winning hooks, messages, formats, and visual styles

Analyze creative performance and continuously produce new iterations

Collaborate with designers, content creators, agencies, and internal teams when additional support is required

Full-Funnel Sales Growth

Take ownership of the entire customer acquisition and sales funnel, rather than optimizing only for lead volume

Analyze the customer journey from impression, click, and enquiry through qualification, sales follow-up, conversion, and revenue

Work closely with Sales to improve lead quality, follow-up effectiveness, conversion rates, and sales productivity

Identify funnel bottlenecks and develop initiatives to improve end-to-end conversion

Balance growth with cost efficiency, with accountability for sales growth, customer acquisition cost, and return on investment

Recommend improvements to audience strategy, offers, sales processes, and customer segmentation

Analytics and Growth Optimization

Track full-funnel metrics, including CTR, CPC, CPM, CVR, CPL, lead quality, sales conversion rate, CAC, ROAS, and revenue

Build performance reports and translate data into clear business insights and actions

Conduct campaign, funnel, cohort, and unit-economics analysis to identify growth opportunities

Support sales and marketing forecasting, budget planning, and target setting

Ensure accurate conversion tracking, attribution, campaign tagging, and data quality

Evaluate performance based on actual business outcomes, not platform-reported metrics alone

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

3–5+ years of experience in digital marketing, performance marketing, paid media, or growth marketing

Proven hands-on experience managing campaigns across multiple paid media platforms

Strong understanding of audience targeting, bidding, conversion tracking, attribution, and funnel optimization

Ability to independently create advertising copy, static visuals, and short-form videos

Proficiency in tools such as Canva, Adobe Creative Suite, CapCut, Figma, or equivalent platforms

Strong analytical skills and proficiency in Excel or Google Sheets

Strong commercial and sales acumen, with the ability to connect marketing activities to conversion, revenue, and profitability

Strong ownership, attention to detail, and a continuous experimentation mindset

Preferred Qualifications

Experience in the education industry or a strong understanding of education customers and their decision-making journeys

Experience with KOL, influencer, or creator marketing, including partnership development and campaign execution

Knowledge of organic acquisition channels, including SEO and Generative Engine Optimization (GEO)

Proficiency in using AI tools for research, analysis, campaign development, creative production, automation, and productivity improvement

Experience working closely with sales teams to improve end-to-end conversion

Familiarity with CRM systems, marketing automation, attribution tools, and sales funnel analytics

What Success Looks Like

You are more than a media buyer or lead-generation specialist. You understand how paid media, creative strategy, organic channels, customer psychology, sales execution, and unit economics work together to drive sustainable growth.

You can launch campaigns, produce creatives, analyze the full sales funnel, identify bottlenecks, and work across teams to improve results. Your success is measured by profitable sales growth, stronger conversion, lower acquisition costs, and meaningful business outcomes.