About Fei Fah Medical Manufacturing
For over 75 years,
Fei Fah
has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.
We're looking for talented, driven individuals who are excited to turn ideas into impact, challenge convention, and help a beloved Singaporean brand find its modern voice. If you're passionate about eCommerce, digital innovation, and continuous learning, we'd love for you to be part of our journey.
Role Summary
We are looking for a proven, driven eCommerce marketer to own the growth of our online sales and brand across local and regional markets.
This role combines strategy and execution, ideal for someone who enjoys building, testing, and scaling initiatives across eCommerce platforms and social media.
This is a hands-on execution role. You should be someone who enjoys creating content, testing new ideas, learning AI tools, and improving your work based on feedback and results.
Key Responsibilities
eCommerce & Marketplace Management
(core focus)
Manage our digital storefronts across Shopify, Shopee, Lazada, TikTok Shop and other platforms
Optimise product listings (titles, content, imagery, pricing, reviews) to lift visibility and conversion
Plan and run campaigns and promotions, including mega-sale events (e.g. 9.9, 11.11, 12.12), vouchers, bundles and flash deals•
Manage on-platform advertising such as Shopee Ads, Lazada Sponsored Solutions and TikTok Shop ads
Work with operations and supply chain to keep stock, fulfilment and customer experience running smoothly
Identify, evaluate and launch new eCommerce channels and markets
Ensure all listings, content and ads comply with platform policies and applicable local health product regulations
Social Media & Content
Execute content and grow engagement across our social media channels, including TikTok, Instagram, Facebook, LinkedIn and Rednote (XHS)
Develop content strategies that build brand awareness, engagement and community, and turn that attention into store traffic and sales
Drive social commerce through shoppable content, live selling, affiliate and creator collaborations, aligned to platform sales calendars
Explore and launch new platforms (e.g. YouTube and other emerging channels)
Use AI tools wherever they help you work faster and better
Paid Advertising & SEO
Plan, execute and optimise paid campaigns (Meta, Google, TikTok Ads) that drive traffic to our storefronts and improve return on ad spend
Drive SEO efforts to improve organic visibility and search rankings for our website and product pages
Analytics & Reporting
Track performance across eCommerce, social, paid and SEO, including traffic, engagement, conversion rate, average order value, sales and ROI
Prepare regular performance reports with concise insights, key learnings and actionable recommendations
Surface growth opportunities and turn data into decisions
Innovation & Continuous Improvement
Proactively identify new tools, trends and platform features that improve digital performance
Test, learn and refine to keep improving effectiveness and ROI
Cross-Functional Collaboration
Work closely with internal teams and Management to align eCommerce and social execution with business goals
Support integrated campaigns across online and offline channels
What We’re Looking For
2-4 years of eCommerce experience, ideally managing marketplaces (Shopee, Lazada, TikTok Shop) and/or Shopify
Proven experience with paid ads and marketplace analytics
Comfortable with data, and confident turning numbers into actions
Experience in FMCG, health or wellness is an advantage
Curious about AI tools and how they can improve your work
Mandarin is an advantage
Essential Qualities
Teachable and coachable
Passionate difference maker
Proactive and loves to learn
Solution seeker
Attention to detail
Fei Fah Medical Manufacturing Pte Ltd is a Singapore-based manufacturer specialising in wellness, healthcare, and personal care products. Building on a heritage of traditional medicated formulations, the company develops and manufactures topical health products, skincare, and wellness solutions under structured quality and regulatory standards. With growing capabilities in formulation development, quality systems, and production, Fei Fah supports the development and manufacture of innovative health and beauty products for regional markets.