The Marketing & Communication Executive is responsible for the developing, soliciting and sustaining accounts that would contribute to the offline sales pipelines for the hotel and to meet or exceed financial targets. In addition, responsibilities include marketing & communication, partnerships and social media management.
Provide creativity in developing Marketing initiatives to improve business performance-Support to the hotel sales effort and to operational departments
Ensure hotel collateral and all visual marketing and communications content adheres to brand standards and is effective
Team specialists - digital marketing projects including social media & web based content and initiatives, photography and design
Manage hotel CSR (community) projects-Act as a principal hotel representative promoting hotel businesses through media channels, the local community, the customer base & IHG offices worldwide
Assist the Director of Sales & Marketing in development, budgeting and execution of PR & marketing plans including promotional events
Manage all hotel & departmental requirements for graphic design content production and validation
Ensure daily, weekly and monthly monitoring and postings for various social media platforms on hotel promotions and happenings
Assist with responding on guest feedback when required
Ensure all hotel collateral is following IHG brand standards
Ensure accurate and timely reporting on the market and competitor information
Ensure accurate and timely reporting in sales activities, sales pipelines and all other assigned reports and task
Ensure team productivity by achieving sales visitation targets as well as other assigned sales activities such as telemarketing and canvassing
Ensure that guest review data is analyzed and that plans are developed and implemented to achieve established goals.
Ensure guests are greeted upon arrival and make time to interact effectively with guests. Respond appropriately to guest complaints, solicit feedback and build relationships that drive continuous improvements in guest social review.
Any other duties and responsibilities as and when directed by the HOD & General Manager as deemed necessary, relevant and related in the course of work.