- Kuala Lumpur Federal Territory Malaysia
工作地点
职位描述
岗位职责
We are looking for a creative, resourceful and organised Marketing Executive to support the Marketing Manager in developing and implementing engaging marketing initiatives that build brand awareness, generate enquiries and support business objectives. The candidate is expected to contribute ideas and help bring approved plans to life. The role suits someone who enjoys both the creative and practical aspects of marketing and takes ownership of getting things done.
Key Responsibilities
Marketing Planning & Execution
•Support the planning and execution of integrated marketing campaigns, promotions, launches and brand initiatives across digital and offline channels.
•Research market trends, customer needs and competitor activities to contribute relevant ideas during brainstorming and campaign planning.
•Coordinate campaign materials, schedules and logistics to ensure activities are delivered on time and in line with approved plans.
Content Creation & Digital Marketing
•Develop and maintain content calendars, and create, schedule and publish content across relevant social media platforms.
•Produce marketing materials using basic design, photography, video editing and copywriting skills, including visuals, short-form videos, captions and promotional copy.
•Write and adapt content in English and Mandarin, ensuring accuracy, clarity and consistency with each brand’s identity and messaging.
•Assist with digital advertising campaigns, working with the Marketing Manager and appointed agencies where applicable.
Agency & Stakeholder Coordination
•Coordinate with agencies, designers, photographers, printers and other vendors to deliver marketing materials and activities.
•Prepare briefs, consolidate feedback, communicate revisions clearly and follow through on deliverables and deadlines.
•Liaise with internal departments to obtain information, coordinate approvals and ensure materials are accurate and ready for use.
Events, Partnerships & Activations
•Support the planning and on-ground execution of events, roadshows, brand activations and collaborations.
•Assist with partner and vendor coordination, promotional materials, event logistics and post-event follow-up. Research potential partners, influencers and collaboration opportunities relevant to the brands and their audiences.
Project Administration
•Support execution through quotation sourcing, purchase requests, invoice processing and other required paperwork.
•Maintain project trackers, expenditure records and organised marketing assets.
•Follow up on outstanding actions and flag delays or issues promptly to the Marketing Manager.
Requirements
•Diploma or Bachelor’s Degree in Marketing, Mass Communication, Advertising, Communications or a related field.
•1–3 years of relevant experience in marketing, campaign execution, digital marketing or a similar role.
•Working knowledge of major social media platforms and digital marketing tools.
•Proficiency in Canva and basic photography and video editing skills. Familiarity with CapCut or similar tools is an advantage.
•Able to write clear, engaging copy and adapt content for different audiences and channels.
•Comfortable coordinating with agencies and vendors, communicating feedback and managing revisions and timelines.
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