全职 Director of GTM 工作, 薪水, Tec-Do Federal Territory 公司招聘中 - Ricebowl

Responsibilities

1. B2B Marketing Strategy Development: Based on Tec-Do’s solutions and the pain points of cross-border brand clients, develop the annual marketing strategy and PR roadmap, and define quantifiable goals for brand influence and sales support.
2. Industry Solution Content Library Development: Lead the development of educational content for large enterprise/B2B clients, including white papers, industry reports, and solution videos; create flagship annual customer case studies to support the sales team’s front-end outreach and proposal conversion.
3. Online and Offline Event Planning: Plan and execute B2B events such as industry summits, channel co-marketing programs, and customer roundtables, ensuring each event generates trackable sales leads and customer success stories.
4. Sales Enablement System Development: Develop sales toolkits, including product brochures, competitive comparisons, and sales scripts/talk tracks; establish marketing-sales collaboration processes, including MQL/SQL definitions and lead nurturing mechanisms; and regularly train frontline teams.

Requirements

1. Experience: 5+ years of B2B marketing experience, including at least 2 years focused on internet going global, brand going global, or enterprise services.
2. Professional Competencies:
3. Content Marketing: Able to independently produce in-depth industry solution content; familiar with B2B content formats such as white papers, case studies, and video scripts.
4. Event Planning: Full-cycle experience in planning large-scale industry summits or webinars; able to design agendas that attract decision-makers.
5. Sales Collaboration: Excellent cross-functional collaboration skills; able to design and implement marketing-sales collaboration processes and tools.
6. Business Acumen: Familiar with the cross-border e-commerce ecosystem, overseas social media marketing tactics, and livestream e-commerce trends; able to quickly understand the intersection between Tec-Do’s product matrix and customer pain points.
7. Language: Fluent English, able to use English as a working language for proposal writing and presentations; overseas work/study background preferred.
8. Soft Skills: Strong logical thinking, project drive, and resilience under pressure; able to proactively define problems and drive results in ambiguous environments.