Key Responsibilities
Develop content strategies for WeChat, Xiaohongshu, LinkedIn, Facebook, Instagram and other relevant platforms.
Lead and manage regional teams of content creators, designers and video editors, including task allocation, coaching, performance management and resource planning.
Oversee content calendars, production schedules and quality to ensure timely delivery across locations.
Plan and review articles, social media posts, video scripts and marketing materials.
Work with financial and tax professionals to ensure content accuracy.
Manage client requirements, proposals, project scope, feedback and reporting.
Support Group branding, lead generation, client events and business development.
Develop English-language content and support media outreach and partnerships.
Monitor campaign results, client satisfaction, project costs and team performance.
Requirements
Relevant experience in social media, content marketing and client project management.
Proven people management experience, including leading regional teams across multiple locations.
Experience setting team objectives, allocating resources, coaching staff and managing performance.
Familiarity with the social media platforms listed above.
Strong copywriting, editing, communication and organisational skills.
Ability to assess content, design and video quality and provide clear feedback.
Commercial awareness and the ability to manage multiple projects and deadlines.
Experience in professional services, agency account management or media relations is an advantage.