Creative Content Creator responsible for planning, shooting and producing photos, reels and short-form videos for Facebook, Instagram and TikTok. The role involves translating technical product knowledge into engaging B2B content for bakery, F&B and trade audiences, managing the monthly content calendar, capturing product demos and behind-the-scenes footage, crafting scripts and captions, maintaining content assets, and monitoring content performance to support campaign goals and brand direction.
Responsibilities:
- Plan, shoot, and produce high-performing photos, reels, and short-form videos for Facebook, Instagram, and TikTok.
- Translate technical product knowledge into credible, engaging B2B content tailored for bakery, F&B, and trade audiences.
- Work hand-in-hand with the Marketing Executive to manage the monthly content calendar and ensure on-time delivery.
- Capture product demos, educational content, behind-the-scenes footage, and exhibition highlights.
- Craft compelling scripts, hooks, captions, and calls-to-action (CTAs), while coordinating factual and language checks.
- Maintain a clean, organized content bank, source files, and final assets within the Marketing shared workspace.
- Monitor and review monthly content performance metrics to recommend practical improvements.
- Align all creative outputs with brand directions set by the Creative Executive and support campaign goals when required.