全职 Head (Marcomms), Youth 工作, 薪水, National Trades Union Congress (NTUC) 公司招聘中 - Ricebowl

Head (Marcomms), Youth

NTUC Youth is the youth wing of NTUC. We support youth in becoming career-ready through mentorship, financial literacy, and mental well-being initiatives, and we develop next-generation leaders through specialised leadership programmes. We offer youth opportunities to connect, learn, and give back through active volunteering and network building. By tapping into NTUC's extensive network of unions, industry partners such as Institutes of Higher Learning (IHLs), and government agencies, NTUC Youth bridges the gap between where youth are and where they want to be.

About the Role

As Head of Marcomms, you will lead NTUC Youth's marketing and communications function, shaping how we reach, engage, and grow our youth audience across every channel. You will own our strategic marcomms direction end-to-end, from brand and content to performance marketing and digital engagement while working closely with teams across the organisation to turn awareness into leads, membership sign-ups, and sustained engagement. You will also represent marcomms in NTUC Youth's work with the NTUC Transformation Office, helping shape the next phase of hyper-personalised digital experiences for our youth audience.

This role is well suited to someone who is equally comfortable setting strategy and getting into the detail of a media plan or a dashboard, someone energised by working with youth, partners, and stakeholders alike.

Strategic Marcomms Leadership

• Develop and drive the overall strategic marcomms plan for NTUC Youth, aligned with organisational goals and audience needs
• Set direction for media plans and channel strategy across owned, earned, and paid platforms
• Act as custodian and owner of all NTUC Youth media channels and digital assets

Content & Social Media

• Oversee content strategy and execution across owned social media platforms
• Ensure content is consistent with brand voice and resonates with a youth audience

Performance Marketing

• Lead performance marketing strategy, including media buy and ad strategy across digital platforms
• Analyse performance marketing data and insights to continuously optimise campaigns, spend, and channel mix
• Translate performance insights into actionable recommendations for the wider organisation

Lead Generation & Digital Engagement

• Partner with the Leadership, Partnership and Engagement, Insights and Research, and Members Journey teams to drive lead generation and membership sign-ups
• Design and build an online digital journey that sustains engagement with leads beyond first contact, guiding them through to conversion and retention

Cross-Functional & Stakeholder Engagement

• Work closely across departments to align marcomms efforts with programme, partnership, and membership goals
• Serve as the marcomms spokesperson in engagements with the NTUC Transformation Office, contributing to and helping lead projects on the hyper-personalisation of user experience for NTUC Youth's audience
• Build strong working relationships with youth, partners, and other stakeholders

Team Leadership

• Oversee and develop the marcomms department, providing guidance and direction to team members
• Build department capability in performance marketing, content, and analytics.

Requirements:

• Proven experience in performance marketing (media buy, ad strategy, campaign optimisation)
• Strong, well-rounded marcomms background spanning public relations and social media
• Demonstrated ability to work effectively across departments and with diverse stakeholders
• Sharp analytical mind, comfortable translating data into insight and insight into action
• Proficiency in Google Analytics and other relevant analytics/marketing tools
• Energetic, personable, and genuinely enjoys engaging with youth, partners, and stakeholders
• Prior experience owning or managing digital/media channels and assets, an advantage
• Experience building or managing digital engagement journeys (e.g. CRM, marketing automation), an advantage

We regret to inform that only shortlisted candidates will be contacted.