全职 Senior Marketing Specialist 工作, 薪水, Insight Genesis - IGAi 公司招聘中 - Ricebowl

Company Description Insight Genesis – IGAi uses advanced AI algorithms to predict human behavior and generate actionable insights that improve data relevance and accuracy. The platform addresses fragmented access to personalized guidance across finance, career, education, and health, particularly in emerging and unbanked markets. By breaking down data silos, Insight Genesis creates an intelligent ecosystem that connects data, behavior, and predictive AI to support individuals in key life decisions. The unified platform delivers tailored recommendations in financial services, human resources, education, and health and wellness, helping users move from information overload to clear, practical direction.

Role Description The Senior Marketing Specialist is a full-time, remote role responsible for driving brand awareness, lead generation, and customer engagement for Insight Genesis – IGAi. Day-to-day activities include developing and executing marketing strategies across digital channels, coordinating campaigns that highlight the platform’s AI-driven solutions, and conducting market research to identify growth opportunities and target segments. This role collaborates with sales, product, and customer success teams to align messaging, refine value propositions, and support go-to-market initiatives in multiple verticals. The Senior Marketing Specialist will analyze campaign performance, optimize marketing efforts based on data insights, and contribute to content planning, positioning, and customer communication. The role also involves maintaining consistent brand voice, managing key stakeholder communications, and ensuring marketing activities are inclusive and sensitive to diverse global markets.

Qualifications

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• Strong Communication skills, including clear written and verbal messaging, stakeholder communication, and the ability to translate complex AI concepts into accessible language.
• Proficiency in Market Research and data analysis to identify target audiences, assess market trends, and inform strategic decision-making.
• Experience in Sales collaboration and revenue-focused marketing, supporting pipelines, lead nurturing, and alignment between marketing and sales teams.
• Expertise in Marketing Strategy and campaign management, including digital marketing, brand positioning, and performance optimization.
• Customer Service orientation with a focus on user-centric thinking, understanding customer needs, and enhancing the overall customer journey.
• Demonstrated experience in technology, AI, or data-driven products; experience in financial services, HR tech, education, or health and wellness sectors is an advantage.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced setting.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or analytics are beneficial.