What The Role Is
You will support the development and execution of the long-term Strategic Communications plan for the National Day Parade (NDP), playing a pivotal role in shaping national communications objectives.
What You Will Be Working On
- Serve as the Strategic Communications liaison to the Whole-of-Government (WoG) and Secretariat to the Chairman, Strategic Communications Group, as part of the NDP Organising Structure
- Coordinate and synchronise NDP Strategic Communications objectives and plans with the Media Relations Committee, NDP Sub-Committees, and relevant WoG agencies
- Establish and institutionalise workflows and processes to ensure consistency and coherence of NDP portrayal across the years
- Drive key Strategic Communications workstreams including narrative planning, digital engagement, behavioural insights, content generation, roadshows, contingency planning, and public feedback management
Challenge(s)
- Remaining cognisant of the evolving information landscape and geopolitical developments relating to national identity and social cohesion, so that the NDP communications plans and strategic objectives remain effective and relevant
- Working closely with relevant stakeholders to follow through on the operationalisation and execution of communications plans and strategic objectives pre, during and post NDP
- Understanding and appreciating MINDEF/SAF's policies and objectives across a wide spectrum of functional areas, while remaining attuned to prevailing target audience sentiments
What We Are Looking For
- Education in Communications, Strategic Communications, Media Studies, or a related field is preferred
- At least 6 years of experience in corporate communications, crisis communications, strategic communications planning, media management, community outreach and engagement, or related fields
- Extensive experience working with a diverse range of stakeholders
- Strong communication and interpersonal skills
- Ability to establish positive partnerships and collaborations with various stakeholders
- Sensitivity to prevailing information policies and strategies, with strong awareness of the need to observe operational security on sensitive information
- Good organisational skills, creative problem-solving aptitude, and a proactive mindset
Only shortlisted candidates will be notified.