Formulate, develop and implement a comprehensive channels acquisition strategy for credit cards and personal loans products, encompassing digital, offline, and telesales channels to support & contribute to the overall Cards & Personal Loans business goals and objectives.
Manage the end-to-end processes of customer acquisition from leads generation to onboarding of the customers, through working with internal and external parties, to ensure process efficiency and effectiveness.
Lead and provide visionary leadership to the telesales team, fostering a culture of excellence, performance, and customer-centricity to achieve acquisition targets and drive business growth.
Job Responsibilities
Formulate, develop and implement a comprehensive channels acquisition strategy for credit cards and personal loans products, encompassing digital, offline, and telesales channels to support & contribute to the overall Cards & Personal Loans business goals and objectives
Manage the end-to-end processes of customer acquisition from leads generation to onboarding of the customers, through working with internal and external parties.
Work with Credit Card and Personal Loans product managers to manage the acquisition budget, internal & regulatory reporting and tracking
Work closely with Card Schemes on all matters relating to Product Management
Formulate, develop and implement business strategies / plans for segment cards
Job Skills
Leadership
Collaboration
Job Requirements
Possesses deep expertise in customer acquisition, particularly across digital channels.
Demonstrates a positive attitude, professionalism and strong work ethic, with a high level of integrity and ethical standards.
Results-driven, with strong team leadership capabilities and extensive relationship management experience.
Demonstrates strong leadership by role-modelling the right behaviours and fostering a culture of success, accountability and discipline to drive sustainable business growth.
Possesses a strong “figure-it-out” mindset, demonstrating resourcefulness, initiative and self-sufficiency in navigating challenges.
Cultivates open communication and collaboration within the team, actively encouraging the exchange of ideas and perspectives.
Performs effectively in high-pressure situations, demonstrating resilience and agility in adapting, recovering and reprioritising in a constantly evolving business environment.
Innovation-driven and keeps abreast of the latest payment trends, championing new ideas and better ways of working.
Demonstrates strong cross-functional collaboration across lines of business to drive cross-selling opportunities for the Bank’s products and services.
Possesses deep knowledge of the consumer cards industry, complemented by a strong and well-established network within the cards and payments ecosystem.